Job Summary:We are looking for a results-driven and analytical Senior E-Commerce Specialist to support the E-Commerce Lead in driving business growth across all online marketplaces. This role will oversee day-to-day marketplace operations, execute high-impact campaigns, optimize product visibility and conversion, analyze business performance, and lead initiatives that improve sales, operational efficiency, and customer experience.
The ideal candidate has strong hands-on experience in marketplace management, a highly data-driven mindset, and the leadership skills to mentor team members, coordinate cross-functional initiatives, and identify opportunities that accelerate business growth.
Key Responsibilities1. Marketplace Operations & Campaign Management- Plan, enroll, execute, and monitor promotional campaigns across all e-commerce platforms, ensuring timely implementation and accurate campaign setup.
- Manage pricing, vouchers, bundles, discounts, promotions, and campaign mechanics to ensure accuracy and alignment with business objectives.
- Monitor marketplace operations and ensure compliance with platform policies, requirements, and operational standards.
- Build and maintain strong relationships with marketplace account managers to maximize campaign participation and identify growth opportunities.
- Ensure all campaign activities are executed accurately and within established timelines.
2. Product & Store Optimization- Optimize product listings using marketplace SEO best practices, including compelling product titles and descriptions, high-quality images, complete product attributes, and enhanced content.
- Monitor product listing health, assortment completeness, and content quality across all marketplaces.
- Identify opportunities to improve product visibility, traffic, conversion, and overall store performance.
- Collaborate with Marketing and Creative teams to maintain brand consistency and create compelling online merchandising.
3. Performance Analysis & Business Growth- Monitor, analyze, and report key e-commerce performance metrics, including:
- Gross Merchandise Value (GMV)
- Traffic
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Units Sold
- Order Volume
- Customer Retention
- Repeat Purchase Rate
- Conduct competitor and market analysis to identify pricing trends, promotional opportunities, assortment gaps, and emerging consumer behaviors.
- Develop data-driven recommendations to improve sales, profitability, customer acquisition, and retention.
- Prepare daily, weekly, and monthly business performance reports with clear insights, action points, and strategic recommendations.
- Track campaign performance and identify opportunities for optimization and revenue growth.
4. Inventory Management & Cross-Functional Collaboration- Monitor inventory levels across marketplaces and coordinate with Supply Chain, Operations, and Procurement teams to maintain healthy stock availability and minimize stockouts.
- Work closely with Marketing, Sales, Finance, Customer Service, and Operations teams to ensure seamless campaign execution and marketplace operations.
- Support new product launches, assortment expansion, seasonal campaigns, and other key commercial initiatives.
- Identify potential operational issues and coordinate with relevant teams to ensure timely resolution.
5. Leadership & Process Improvement- Support the E-Commerce Lead in overseeing daily marketplace operations and ensuring timely execution of key initiatives.
- Mentor and provide guidance to junior team members while promoting accountability, collaboration, and continuous improvement.
- Identify process gaps and recommend improvements that enhance operational efficiency, reporting accuracy, and team productivity.
- Lead or participate in cross-functional projects that contribute to business growth and operational excellence.
- Establish and promote best practices in marketplace management, reporting, campaign execution, and performance monitoring.
Qualifications- Bachelor's degree in Marketing, Business Administration, E-Commerce, Commerce, or a related field.
- 3–5 years of relevant experience in e-commerce, marketplace management, or digital commerce, preferably within FMCG, retail, or consumer goods.
- Proven hands-on experience managing Shopee, Lazada, and TikTok Shop Seller Centers.
- Strong proficiency in Microsoft Excel or Google Sheets, including Pivot Tables, XLOOKUP/VLOOKUP, dashboards, and data analysis.
- Experience with marketplace advertising, sponsored solutions, campaign management, and promotional tools is an advantage.
- Strong analytical, organizational, and problem-solving skills.
- Demonstrated ability to manage projects and coordinate cross-functional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Strong commercial awareness and ability to translate data into actionable business strategies.
- Highly organized, detail-oriented, proactive, and results-driven.
- Able to thrive in a fast-paced, data-driven, and target-oriented environment.
- Amenable to work onsite Monday to Friday, 8:00 AM to 5:00 PM.
