Summary
The Senior Director, Commercial Development & Go-to-Market - Philippines is a critical role within Global Partnerships responsible for playing a lead role in the ideation, creation and commercialization of key NBA assets for the Philippines market. The role will shape the storytelling, value proposition and go-to-market materials that bring NBA Global, Regional and Philippines-relevant assets to life for partners, prospects and internal stakeholders, with special emphasis on growth and innovation priorities in the Philippines market. Based in the Philippines, the role partners across departmental and cross-functional teams to identify new revenue opportunities, package compelling commercial propositions, improve market readiness and help reach, engage and monetize new and existing NBA assets in the Philippines market.
Responsibilities
- Lead the development of commercial asset concepts, partner-facing narratives and go-to-market materials for priority NBA Global, Regional and Philippines-relevant assets for the Philippines market.
- Translate business strategy, fan insights, market trends and partner objectives into clear, compelling commercial stories that can support prospecting, pitches, renewals and new asset launches.
- Partner with Global Partnerships, Growth and Innovation, Marketing, Content, Events, Media Distribution, Merchandising, Philippines market leadership and regional teams to identify, shape and commercialize new growth opportunities for the Philippines market.
- Create and maintain high-quality sales enablement materials, pitch decks, asset one-sheets, partner propositions, market narratives and business cases that improve the Philippines market's ability to monetize NBA assets.
- Act as a strategic bridge between commercial teams and functional experts to ensure asset packaging is grounded in business value, operational feasibility, brand standards and partner relevance.
- Support market prioritization and commercialization planning for the Philippines, with the ability to connect local opportunities to broader Asia regional growth and innovation priorities.
- Develop frameworks, templates and repeatable processes for asset ideation, GTM storytelling, cross-functional intake, approvals and launch readiness.
- Analyze partner feedback, market performance, fan engagement data and competitive activity to refine commercial propositions and identify new revenue or innovation opportunities.
- Prepare executive-ready recommendations, presentations and updates for senior leadership on pipeline opportunities, asset readiness, partner response and commercialization progress.
- Champion a consistent Philippines-market standard for commercial storytelling while allowing local market nuance, cultural relevance and partner-specific customization.
Qualifications
- Director or Senior Director level experience in commercial development, partnerships, sponsorship strategy, business development, sports marketing, media, entertainment or related fields.
- Demonstrated ability to convert complex business ideas, fan insights and asset opportunities into persuasive partner-facing narratives and go-to-market materials.
- Strong understanding of sponsorship commercialization, partnership value creation, branded content, live experiences, media/digital assets and integrated marketing platforms.
- Exceptional storytelling, writing, deck-building and presentation skills, with the ability to produce senior-level materials for both internal alignment and external partner conversations.
- Commercial mindset with strong judgment on revenue potential, market fit, partner relevance, feasibility and prioritization.
- Experience working in the Philippines market and broader Asia regional context, with sensitivity to local market differences, cultural context and partner decision-making dynamics.
- Strong project leadership skills in a matrixed environment; able to influence senior stakeholders and coordinate cross-functional work without direct reporting authority.
- Analytical ability to use market data, fan insights, partner feedback and performance indicators to improve commercial propositions.
- High ownership, attention to detail and ability to manage multiple workstreams under tight timelines.
- Collaborative, proactive and entrepreneurial working style, comfortable building new processes and improving existing GTM practices.
- Excellent English communication skills, both written and verbal; additional Asian language capability is beneficial.
Required Skills
- Bachelor's degree in Business, Marketing, Communications, Sports Management, Media, Economics or a related discipline required.
- MBA or postgraduate qualification in business, marketing, strategy or related field preferred but not required.
- Relevant experience in sports, entertainment, sponsorship, consulting, agency, media, technology platform or consumer brand environments is highly preferred.
Preferred Skills
- Quality, clarity and business impact of partner-facing go-to-market materials, commercial narratives and asset packaging.
- Contribution to qualified pipeline, pitch support, renewals, partner engagement or revenue opportunities tied to priority NBA assets.
- Number and quality of new or enhanced commercial asset concepts developed for Philippines growth and innovation priorities.
- Effectiveness of cross-functional coordination, including timely stakeholder alignment, approval readiness and launch support.
- Adoption of GTM frameworks, templates and storytelling standards by Global Partnerships and regional market teams.
- Senior leadership and stakeholder satisfaction with strategic recommendations, presentation quality and commercial insight.
- Demonstrated improvement in market readiness, commercial storytelling and partner engagement for the Philippines market.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
