Senior Digital Paid Media Specialist

The Senior Digital Paid Media Specialist reporting to the Tenet Strategic Marketing Group (TSMG) will support the digital media buying activities specific to Paid Search for Hospitals and TPR (The Physician Resources/Doctors) campaigns of Tenet Healthcare. This role will have a 360-degree coverage when it comes to strategy contribution, timely executions and insightful paid

search reporting.

STRATEGY

• Understand the Paid Search strategy per market assigned; Tasks will be received via the Wrike project management platform
• Assist in developing the appropriate digital media strategy and buying plan based on a brief capitalizing on best industry standard practices

EXECUTION

• Recommend, set-up, and execute paid search campaigns
• Collaborate with the home office digital media team and local market directors on campaign optimization
• Optimize paid search campaigns adjusting bidding, keywords and other variables to achieve campaign goals and KPIs

REPORTING

• Monitor and perform ongoing analysis of campaign metrics (daily, weekly, monthly)
• Assist in monthly reporting and providing insights for improvement to the Home office and in Individual markets
• Perform other marketing duties as assigned.

Required Technical Skills

• Experience in Google Ads manager and any SEM software such as Sprinklr, Skai, DV360, Adobe
• Strong grasp of the Digital Marketing landscape and how paid search plays a pivotal role in the marketing efforts across all channels and platforms
• Exhibits a high degree of comfort with SEM and has been an active user and/or administrator of google SEM accounts
• Up–to–date with the latest best practices in paid search marketing
• Comfortable with managing multiple campaigns and keyword ad groups and handling budgets of $1MM+
• Ability to run additional media on the Google platforms, such as display, YouTube, and performance max campaigns
• Able to work with web and analytics team to create and track conversions via both Google Analytics and GTM

Required Behavioral Skills

• Organized, extreme attention to detail and focus on zero-defect execution
• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company
• Efficient - Passion for moving faster, producing more, and identifying solutions for major improvement/s; loves to identify bottlenecks and fix them through collaboration
• Self-motivated - Outcomes-focused individual who holds herself/himself to a high-performance standard but maintains a sense of proportion and humor
• Authentic - Has deep integrity and holds personal and professional values consistent with Tenet's mission, vision and values

Required Education

• Bachelor's degree in Marketing / Digital Marketing, Communication Technology, Psychology, or Math

Required Experience

• 6 to 8 years of related work experience crafting digital media plans
• Paid Search Buying experience for hospital/healthcare systems or healthcare brands or equivalent
• Worked for multinational media buying firms or have been part of an in-house digital media for e-commerce website