Human Nature (Gandang Kalikasan, Inc.) is currently the leading brand of natural cosmetics and personal/home care products in the country today. More than being known for our world-class products, we are primarily a social enterprise driven by the core philosophy of Pro-Philippines, Pro-Poor, and Pro-Environment, seeking to inspire more businesses to better serve society. Our products showcase the quality and ingenuity of 100% Philippine-made products, and our company operates to bring qualityof life to the poor.
We are looking for a Senior Digital Marketing Strategist who will lead website, SEO & GEO strategies, and newsletter/CRM initiatives that strengthen the branding, support marketing campaigns, and drive customer engagement, retention, and conversion.
This role owns website optimization, retargeting programs, newsletter strategy and execution, and cross-functional project management across marketing, design, and branch teams (among others) to ensure the website effectively supports business objectives.
The ideal candidate combines strong commercial thinking, technical knowledge (SEO/GEO), project management, and operational excellence to position the website as a high-performing digital hub for marketing.
Responsibilities:
1. Website Strategy & Optimization
- Partner with the Digital Marketing Manager to propose and implement website growth initiatives
- Lead website project management across cross-functional teams (web team, copy team, design team, category managers)
- Optimize PDPs for conversion (reviews, copy, product positioning, hygiene checks)
- Ensure website hygiene: broken links, outdated promos, incorrect pricing, low-performing pages
- Identify and implement A/B testing opportunities to improve CVR and AOV
2. SEO & GEO Growth
- Develop and execute an SEO strategy together w/ copy team to improve organic traffic and search rankings
- Conduct keyword research and ensure SEO best practices are applied across product and content pages
- Monitor website technical SEO health and coordinate fixes with the web team
- Explore and implement GEO (Generative Engine Optimization) strategies to increase brand discoverability across AI-driven platforms
- Track organic traffic performance and recommend content improvements
3. Newsletter Strategy
- Lead end-to-end planning and execution of newsletters (calendar, segmentation, messaging, and performance tracking)
- Project manage cross-functional teams (Design, Category Managers, Branch Teams, etc) to deliver high-performing email campaigns
- Clean and maintain mailing lists to ensure database health and deliverability
- Manage CRM retargeting initiatives (email flows, audience segmentation, winback campaigns, abandoned cart flows)
- Analyze CRM performance metrics (open rate, CTR, CVR, PR) and recommend optimization strategies
Qualifications:
- Minimum 5 years of experience in Digital Marketing, CRM, E-commerce, or Website Management
- Strong background in website project management and conversion rate optimization
- Working knowledge of SEO best practices (on-page, technical, keyword strategy)
- Experience leading CRM/email marketing campaigns end-to-end for conversion
- Experience working cross-functionally with Design, Sales, and Web teams
- Familiarity with analytics tools (Google Analytics, Search Console, Meta, etc.)
- With a keen eye for visual presentation of marketing campaigns as they relate to how they are implemented on the website, online retail, as well as email marketing/newsletters
- Demonstrates great attention to detail to ensure information presented on these channels is correct (including proofreading copy, checking prices, and correcting product visuals)
- Writing skills a PLUS
- Has the discipline to ensure required cyclical work is done, being able to implement the day-to-day tasks, as well as track metrics for the team's learning
- Willing to work in Commonwealth, Quezon City
What Human Nature Can Offer You:
- Flexible Working Arrangements*
- Shortened Work Hours during lean months, 7–7.5 hours with full pay
- HMO Coverage from Day 1
- Life Insurance Coverage
- Product Discounts
- Wedding Gift (₱25,000)
- Newborn Baby Gift (₱15,000)
- Healthy and Supportive Work Environment
- Pastoral Care Support
- Performance Bonus*
*Terms & Conditions apply
More About Us:
Human Nature began as an act of faith in God and love for the people. It is because of these two things that we keep giving the best of our talents and resources to transform the lives of Filipinos.
Each personal care, home care, and beauty product Human Nature creates is a pledge to our mission to help uplift the working poor so they can be part of the new middle class.
