About the Role
We are looking for an experienced and hands-on Senior Digital Marketing Specialist to manage and execute end-to-end digital marketing activities. You will work closely with key stakeholders to turn marketing strategies into effective campaigns across social media, email, content, and other digital channels.
This role is ideal for a senior marketing professional who can independently own both the strategy and day-to-day execution of marketing initiatives.
Work Setup: Full Remote
Schedule: Day Shift
Key Responsibilities
- Manage and execute end-to-end digital marketing campaigns, from planning and content creation to launch, tracking, and reporting.
- Create engaging organic social media content using Canva, based on established brand guidelines and templates.
- Create and edit short-form video content using CapCut.
- Develop and maintain a structured content calendar aligned with defined content pillars and marketing strategies.
- Schedule, publish, and manage social media content using Buffer or similar platforms.
- Build, execute, and manage email marketing campaigns using Mailchimp.
- Draft clear and engaging copy for email campaigns, social media posts, and other marketing content.
- Track and analyze marketing performance across multiple platforms and channels.
- Consolidate key marketing metrics and provide clear, actionable performance reports and insights.
- Coordinate and schedule meetings with external service providers, including managing follow-ups and meeting logistics.
- Work closely with key stakeholders to ensure marketing activities are delivered accurately and on schedule.
What We're Looking For
- Extensive professional experience in Digital Marketing, with strong hands-on experience managing end-to-end marketing activities.
- Must have experience working in a SaaS or Technology company.
- Proven experience executing end-to-end marketing campaigns across multiple digital channels.
- Strong hands-on experience with email marketing and Mailchimp.
- Proficiency in Canva for social media and digital content creation.
- Hands-on experience with CapCut or similar video editing tools.
- Strong experience managing content calendars and social media publishing.
- Experience with marketing analytics, campaign performance tracking, and reporting.
- Strong written English and the ability to create effective marketing and email copy.
- Highly organized, detail-oriented, and capable of independently managing multiple marketing activities.
- Comfortable working directly and closely with key stakeholders in a highly collaborative environment.
Must-Have Skills
- SaaS or Technology industry experience
- End-to-End Digital Marketing
- Email Marketing & Mailchimp
- Marketing Analytics & Reporting
- Content Calendar Management
- Canva
- CapCut
- Strong Written English
