Senior Digital Marketing Specialist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a Singapore-based sensory innovation company that develops bold and authentic flavour solutions for the global food, beverage, and wellness industries. Blending science with creativity, they craft sensory experiences that elevate everyday products into memorable encounters. With a commitment to excellence and collaboration, the company partners with brands and manufacturers worldwide to co-create market-ready flavours that resonate with consumers evolving tastes.

About the Role

This role sits at the intersection of flavour innovation, storytelling, and strategic marketing. As the Senior DigitalMarketing Specialist, you will translate sensory science into compelling brand narratives that connect with B2B audiences across global markets. You'll lead the execution of integrated marketing campaigns, support product launches, and shape how the company's flavour portfolio is experienced and understood.

Working closely with R&D, sales, and creative teams, you'll drive initiatives that bring new flavours to life from concept to market while ensuring every campaign communicates both technical excellence and emotional appeal.

Work hours: Monday to Friday, 9:00 AM - 6:00 PM PHT/SGT

Work set-up: Remote

What you'll do

Market Intelligence & Trend Analysis

• Monitor global flavour trends, consumer preferences, and competitive activity
• Translate insights into actionable marketing strategies and product briefs

Campaign Development & Execution

• Design and implement integrated marketing campaigns for new flavour launches
• Collaborate with R&D and sales to align messaging with technical capabilities

Content Creation & Brand Storytelling

• Develop compelling content: brochures, presentations, digital assets, and trade show materials
• Tailor messaging for diverse audiences including food technologists, brand managers, and procurement teams

Customer Engagement & Events

• Support flavour demos, webinars, and industry exhibitions
• Coordinate sampling programs and feedback loops with key accounts

Digital & CRM Strategy

• Manage email marketing, social media, and website content
• Leverage CRM tools to track campaign performance and customer interactions

What You Bring

• Bachelor's degree in Marketing, Food Science, Communications, or related field
• 3 to 5 years of experience in B2B marketing, preferably in flavour, FMCG, F&B, or manufacturing industries
• Strong understanding of flavour applications and sensory language
• Excellent writing, presentation, and project management skills
• Proficiency in digital marketing platforms and CRM systems
• Experience with regulatory-compliant marketing in food and beverage sectors

Don't meet every requirement At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You'll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people's career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We've created 1,400 jobs that empower global start-ups to focus on growth.