General Duties
1. Planning and ideating campaigns to achieve key KPIS
2. Managing the campaign end to end
3. Reporting
4. Manage cross functional team
Detailed Duties
1. Planning and ideating campaigns to achieve key KPIS:
- Analyze data and generate insights to solve the marketing problems and achieve business objectives
- Prepare the presentation materials to share the insights to the team and BU partners
2. Managing the campaign end to end:
- Detail the tasks needed to execute the campaign idea and identify people to fulfill the task
- Prepare the project milestones and timeline
- Execute some of these tasks - loading campaign requests in the system, preparing the project and campaign brief
- Follow through on tasks and see to their completion
3. Reporting :
- Get the results of the campaigns form the system or request for the data and reports from the usage and data team
- Prepare the presentation to present the insights from the campaign
- Provide recommendation to optimize
4. Manage cross functional team:
- Identify the team members and assign tasks ad objectives
- Help the team deliver
Professional Eligibility
NA
Skills
Communication, Basic computer skills
Education
College degree
Experience
At least 2 years in marketing
Responsibility
The role is in charge of generating insights about the members, or the target market to enable a member centric campaign ideation.
The role is in charge of planning the marketing campaign and initiatives with kpis of increasing member base, retention, up-sell and cross-sell to achieve.
The role is in charge of managing the campaign implementation end to end.
The role is in charge of reporting the results and optimization thereof
The role needs to work well with a team cross other functions
