Lead Revenue Growth Through Paid Media and Demand Generation
Own a high-impact marketing function that directly influences pipeline growth, revenue performance, and market expansion. This Senior Digital Marketing Manager opportunity is built for leaders who know how to turn paid media investment into measurable business results.
You will lead strategy across Google, LinkedIn, and digital demand generation channels while guiding specialists and partnering with global stakeholders. Build a long-term career with Emapta, where top talent gains premium flexibility, international exposure, and meaningful leadership growth in a results-driven environment.
Job Snapshot
Employment Type: Full-time
Shift: Night Shift / Mid shift, Weekends Off
Work Setup: Work from Home
Full Benefits
- Competitive Salary Package
- Permanent work from home arrangement
- HMO coverage with free dependent upon regularization
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
Qualifications
Experience
- 5-8+ years of B2B digital marketing experience with strong focus on paid media and performance marketing
- Proven experience managing and optimizing campaigns across Google Ads (Search, Display, YouTube) and LinkedIn Ads
- Experience developing and executing demand generation strategies tied to pipeline and revenue goals
- Experience leading paid media specialists or digital marketing teams
Technical & Strategic Skills
- Strong expertise in paid media strategy, campaign execution, targeting, optimization, and budget management
- Solid understanding of funnel metrics, attribution, and pipeline contribution
- Strong analytical skills with ability to interpret performance data, identify trends, and turn insights into strategy
- Experience with HubSpot or similar CRM platforms for reporting and lifecycle management
Additional Requirements
- Able to operate strategically while remaining hands-on in campaign environments
- Strong communication skills with ability to guide cross-functional teams
- Experience in performance marketing environments focused on lead generation and pipeline growth
- Highly organized with strong project and campaign management skills
Preferred Qualifications
- Experience in B2B services, SaaS, or enterprise marketing environments
- Familiarity with ABM strategies and related tools
- Experience using intent data and audience enrichment platforms
- Strong understanding of conversion rate optimization and website performance
Responsibilities
Paid Media Strategy & Execution (Core Focus)
- Own paid digital strategy across Google Ads, LinkedIn Ads, YouTube Ads, and relevant channels
- Develop campaign plans based on audience targeting, channel mix, budgets, and messaging
- Review account performance and implement optimizations when needed
- Improve results through audience refinement, creative testing, bid strategy, and landing page enhancements
Demand Generation & Campaign Strategy
- Translate business objectives into end-to-end campaign strategies that generate pipeline and revenue
- Lead campaign planning from concept to execution, including campaign themes, messaging direction, channel mix, sequencing, and asset requirements
- Develop campaign concepts aligned with target audience pain points and market opportunities
- Ensure all campaigns are built with a performance-first mindset focused on lead quality and pipeline contribution
- Team Leadership & Execution Oversight
- Directly manage and mentor paid media specialists
- Provide strategic direction and oversight for campaign execution across paid channels
- Ensure alignment on priorities, timelines, and performance expectations
- Review campaign performance and guide optimization across the team
- Act as the central point of coordination for digital campaign execution
Cross-Functional Collaboration
- Partner closely with content and creative teams to define campaign messaging and asset requirements
- Work with web and SEO teams to improve landing page performance and conversion optimization
- Provide clear direction and briefs to ensure campaign assets align with strategy and business goals
- Coordinate timelines and deliverables across teams to ensure efficient execution
Performance Marketing, Analytics & Optimization
- Own performance tracking and optimization across all digital campaigns
- Analyze campaign results to identify trends, shifts, optimization opportunities, and drivers of lead quality and pipeline growth
- Make data-driven decisions on budget allocation, channel performance, and campaign adjustments
- Develop reporting frameworks that connect marketing activity to pipeline progression, conversion rates, and revenue impact
Platform & Tool Utilization
- Maintain strong working knowledge of Google Ads, LinkedIn Ads, YouTube Ads, HubSpot, and related marketing tools
- Utilize ABM and intent platforms such as Factors.AI, Apollo, or similar tools when applicable
- Ensure platforms and tools are used effectively to support campaign execution and performance tracking
Who Are We
Join Emapta, recognized as one of HR Asia's Best Companies to Work For in Asia 2025. With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases Filipino excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire.
Tim Vorbach, CEO
#EmaptaEra
