Senior Designer

Senior Designer

Company Overview

Premium Invention is a fast-growing DTC eCommerce company headquartered in Vancouver, Canada. We design and sell premium, solar-powered and wireless security cameras for residential, outdoor, and off-grid properties, primarily serving customers in the United States and other Western markets.

We operate as a lean, execution-focused team and are building a brand that looks and feels world-class at every customer touchpoint.

Role Summar

yThis is a hands-on Designer Lead role focused on owning and executing all core creative assets across our marketing and eCommerce ecosystem

.You will be responsible for designing, iterating, and elevating our visual presence, from paid ad creatives and landing pages to product pages and email campaigns. This is not a concept-only or purely brand role. You will personally design assets, make day-to-day creative decisions, and own the quality and consistency of output

You will work closely with:

• A Growth Marketer, who owns campaign performance and creative direction input
• A Product Marketing Manager, who owns positioning, messaging, and landing page strategy

You are expected to operate autonomously, ask smart questions, and take full ownership of creative execution and brand presentation

Core Responsibilities

1. Website & Landing Page Design

• Design high-converting landing pages, product pages, website sections, and checkout flows
• Elevate website UX/UI to reflect a clean, modern, premium brand
• Apply conversion-focused design principles while maintaining strong visual restraint
• Collaborate with marketing to iterate pages based on performance feedback

2. Paid Ad Creative Design

• Design Facebook and Instagram ad creatives (static and video)
• Translate performance-driven briefs into compelling, on-brand visuals
• Support ongoing creative testing across acquisition campaigns

3. Email Designs & Visual Systems

• Design branded email templates and campaign visuals
• Create modular layouts and systems to support fast iteration
• Ensure visual consistency across promotional and lifecycle emails

4. Graphic Design & Visual Production

• Create and refine product visuals, lifestyle mockups, and marketing graphics
• Edit and enhance product photography
• Maintain a high standard of polish and attention to detail across all assets

5. AI-Powered Design Execution

• Use AI tools extensively for product visualization, mockups, and creative exploration
• Experiment with new AI workflows to improve speed and creative quality
• Confidently integrate AI-generated assets into production-ready designs

6. Creative Ownership & Brand Consistency

• Own the visual quality and consistency of the Premium Invention brand
• Push back thoughtfully when briefs lack clarity or alignment
• Ensure all assets meet a premium standard before delivery

What Success Looks Like

• Website and landing pages feel premium, cohesive, and conversion focused
• Ad creatives are clean, performance-oriented, and iterate quickly based on results
• Email designs are visually consistent and support revenue growth
• Creative output is fast, reliable, and detailed
• Design decisions are made independently and executed with confidence

Required Qualifications

• 37 years of hands-on design experience for DTC or eCommerce brands
• Expert-level proficiency in Figma (required)
• Strong skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Experience designing for conversion (ads, landing pages, emails)
• Hands-on experience with AI design tools (Midjourney, DALLE, Runway, or similar)
• Strong attention to spacing, typography, hierarchy, and visual detail
• Ability to work independently and manage multiple projects
• Clear English communication skills (written and verbal)

Preferred Qualifications

• Experience with premium or luxury brands
• Experience with Shopify or other eCommerce platforms
• Video editing or motion design capability (Premiere Pro, CapCut, or similar)
• Experience building templates or design systems
• Comfort working in lean or startup environments

No Negotiables

• This is a hands-on execution role, not a concept-only or management- only position
• Candidates must present a portfolio that demonstrates clean, premium design
• Strong attention to detail is mandatory
• Comfort iterating quickly based on feedback and performance data
• Willingness to own creative quality end-to-end

Compensation & Benefits

• 1,500 $2,000 USD / month, depending on experience and location
• Full-time, fully remote role (Philippines or Latin America preferred)
• High level of ownership and autonomy
• Opportunity to grow with the company as the brand scales