Role Overview
We are seeking an analytical, business-minded Senior Data Analyst (Assistant Manager level) to lead data-driven customer strategies across acquisition, engagement, cross-sell, and retention lifecycle stages. Sitting at the intersection of data science, digital marketing, and business strategy, this role turns raw transactional and behavioral data into actionable insights that power personalized customer journeys, boost customer lifetime value (LTV), and maximize campaign performance.
Key Responsibilities
- CRM & Customer Lifecycle Strategy
- Design, evaluate, and optimize end-to-end CRM strategies across key customer lifecycle touchpoints: onboarding, activation, cross-selling/upselling, and churn prevention.
- Develop and refine behavioral segmentation models, RFM (Recency, Frequency, Monetary) matrix structures, and predictive propensity models to drive hyper-personalized marketing initiatives.
- Advanced Analytics & Business Insights
- Query, analyze, and synthesize large-scale transactional and clickstream data to uncover trends, identify friction points, and convert findings into clear strategic recommendations.
- Map end-to-end customer journeys across digital product touchpoints, leveraging data insights to eliminate drop-offs and deepen brand engagement.
- Campaign Performance & Experimentation
- Design A/B and multivariate test frameworks for CRM communication channels (Email, Push Notifications, SMS, In-App Messaging).
- Monitor and evaluate campaign effectiveness using key product/business metrics (e.g., Conversion Rate, Retention Rate, CAC, LTV, Open/CTR).
- Build and maintain interactive dashboards and reports for key stakeholders to provide visibility into campaign performance and ROI.
- Cross-Functional Collaboration & Operations
- Partner closely with Marketing, Product, Sales, Risk, and IT/Data Engineering teams to execute CRM roadmaps and ensure seamless campaign delivery.
- Identify opportunities for workflow automation and journey triggers to enhance operational efficiency and deliver timely customer communications.
- Data Governance & System Quality
- Oversee CRM data hygiene, validation, and maintenance to safeguard database integrity across connected tools and platforms.
- Support continuous enhancements, integrations, and operational best practices within existing CRM platforms and marketing technology (MarTech) stacks.
- Ensure strict compliance with local and international data privacy regulations (e.g., Data Privacy Act of 2012, GDPR) and industry security standards.
Qualifications & Technical Requirements
- Experience & Technical Expertise
- 4+ years of hands-on experience in CRM analytics, customer data analysis, or marketing analytics, preferably in an Assistant Manager, Senior Specialist, or Lead capacity.
- Experience with digital or online product ecosystems (e.g., e-Commerce, FinTech, SaaS, or Digital Gaming/Media).
- Proficient in querying and manipulating large, complex datasets using SQL.
- Working knowledge of Python or R for statistical modeling, predictive analytics, or automation.
- Proven experience with Business Intelligence tools (e.g., Power BI, Tableau, Metabase) and MarTech/CRM platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, CleverTap).
- Core Competencies & Soft Skills
- Strong business acumen with a proven track record of translating complex analytical findings into executive-level recommendations and business cases.
- Problem-solving mindset with high attention to detail and data quality.
- Exceptional stakeholder management and communication skills to bridge technical data teams with commercial business units.
Location: BGC, Taguig City, Philippines
Work Set-Up: Hybrid (2-3x a week onsite)
Work Schedule: Regular Shift (9:00 AM – 6:00 PM PHT)
