Senior CRM & ABM Operations Specialist - MY879726

Morgan Philips Malaysia is partnering with a leading global technology organisation on a confidential search for a Senior CRM & ABM Operations Specialist. This role is ideal for a marketing operations professional who enjoys working at the intersection of CRM, account-based marketing (ABM), data, technology, and process optimisation.

As part of a global team supporting international stakeholders, this position will operate on a US working schedule, making it a great opportunity for individuals who thrive in a fast-paced, collaborative, and globally connected environment. You will play a key role in managing and enhancing the organisation's Salesforce and Demandbase ecosystem while driving operational excellence across Sales and Marketing functions.

The Opportunity

As a Senior CRM & Marketing Operations Specialist, you will be responsible for optimising CRM and ABM platforms, improving marketing and sales effectiveness, and ensuring data-driven decision-making across the business. You will collaborate with regional and global stakeholders to develop scalable processes that support business growth and revenue generation.

Key Responsibilities

• Salesforce Administration: Manage and optimise Salesforce CRM, ensuring data accuracy, user adoption, reporting, and operational efficiency.
• Demandbase & ABM Management: Own and enhance Demandbase initiatives, including account targeting, segmentation, account engagement tracking, and campaign performance analysis.
• Marketing Operations: Support lead lifecycle management, campaign execution, database management, and marketing process optimisation.
• Automation & Integration: Design and maintain workflows, lead routing, automation rules, and integrations across the revenue technology stack.
• Reporting & Analytics: Develop dashboards and reports to measure pipeline performance, campaign effectiveness, account engagement, and marketing ROI.
• Process Improvement: Identify opportunities to streamline sales and marketing processes while implementing scalable best practices.
• Stakeholder Collaboration: Work closely with Sales, Marketing, Customer Success, and Revenue Operations teams to align systems, processes, and business objectives.

Requirements

• At least 5 years of experience in Marketing Operations, CRM Administration, Revenue Operations, Sales Operations, or related functions.
• Strong hands-on experience with Salesforce CRM administration and optimisation.
• Experience working with Demandbase or other Account-Based Marketing (ABM) platforms.
• Solid understanding of lead management, campaign operations, marketing automation, and funnel analytics.
• Experience managing CRM integrations, workflows, and data governance processes.
• Strong analytical and problem-solving abilities with a data-driven mindset.
• Excellent communication and stakeholder management skills, with the ability to work across regional and global teams.
• Salesforce certifications would be an added advantage.