Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth. Fortune 500 enterprises, fast-growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high-performing companies of every size in between. Project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.
The bar is the highest in the industry. More than 200,000 people apply every month, and fewer than 1 in 2,000 are hired. Every offer we make is for an open role with a single client — the kind of role that's almost impossible to find on your own: industry-leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.
Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn't. By recruiting globally for specific client roles, we've grown into one of the fastest-growing companies in the global staffing industry.
We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that's you, and one of our open roles fits, we'd like to meet you.
Role Summary
We are hiring a Senior Creative Strategist to own the Meta advertising creative function for a premium fashion, jewellery, and lifestyle brand. This is a senior, hands-on role focused on auditing the current creative operation, establishing a stronger premium direction, and rebuilding the systems that drive profitable growth. You will lead a distributed creative team, develop at least 20 genuinely distinct concepts each week, and partner with the founder and media buyer to improve creative performance. Ideal candidates have supported eight-figure consumer brands, managed significant Meta ad spend, and can balance premium brand presentation with direct-response performance.
Creative Strategy & Performance
- Own the Meta advertising creative strategy from customer research and concept development through testing and iteration
- Develop at least 20 genuinely distinct creative concepts each week, supported by clear briefs and hypotheses
- Create customer avatars, hooks, angles, scripts, storyboards, offers, formats, and editing direction
- Analyze creative performance and diagnose why concepts succeed or fail
- Turn performance insights into systematic iterations and future testing priorities
Team Leadership & Production
- Lead a distributed team of video editors, graphic designers, and content specialists
- Run regular UK-morning creative calls and coordinate execution across time zones
- Assign briefs, review major creative outputs, and provide clear, actionable feedback
- Hold the team accountable for quality, deadlines, output, and execution standards
- Direct scripts, shot lists, filming plans, and content requirements for future production
Systems & Collaboration
- Build and maintain creative trackers, asset libraries, testing records, and production workflows
- Research relevant fashion, jewellery, beauty, fragrance, premium lifestyle, and direct-to-consumer brands
- Work with the founder, media buyer, and operating team to align creative, offers, positioning, and landing-page messaging
- Identify when performance issues are driven by the offer, product, audience, or funnel rather than creative alone
Required Qualifications
- Senior-level experience in creative strategy, performance creative, paid social, or direct-response advertising
- Direct experience developing Meta advertising creative for brands generating at least eight figures annually
- Experience supporting or managing Meta accounts spending at least $400,000 per month
- Portfolio evidence of advertising concepts that received meaningful spend and drove profitable acquisition
- Strong understanding of customer avatars, awareness levels, funnels, pain points, objections, and emotional buying triggers
- Experience producing a high volume of distinct concepts without sacrificing strategy or creative quality
- Experience leading video editors, graphic designers, or other creative-production team members
- Strong creative briefing, copywriting, scriptwriting, storyboarding, and editing-direction skills
- Ability to interpret Meta performance data and translate results into creative decisions
- Strong visual judgment across premium branding and direct-response advertising
- Availability for regular calls during UK mornings
- Fully fluent in English
- Ability to commit long-term and full-time
Preferred Qualifications
- Experience in fashion, jewellery, beauty, fragrance, luxury, or premium lifestyle
- Experience working with founder-led consumer brands and internal creative teams
- Experience directing shoots and developing detailed scripts and shot lists
- Experience launching new products or categories
- Experience building creative trackers, asset libraries, and production systems from scratch
- Experience hiring and evaluating editors, designers, or content creators
Tools & Technologies
- Meta Ads Manager, Meta Business Suite, Google Sheets, Microsoft Excel, Google Workspace, creative performance trackers, project and production management tools, Slack, Zoom, Loom
Core Competencies
- Premium visual judgment with strong direct-response instincts
- Hands-on creative leader who remains close to execution
- High-output thinker who develops distinct concepts at speed
- Data-informed and comfortable diagnosing creative performance
- Clear manager who raises standards and builds accountability
- Systems builder who creates repeatable creative workflows
- Strong customer and market researcher
- Calm, organized, and decisive under performance pressure
What We Offer
- Best salaries in the industry
- Work from anywhere permanently
- Opportunities for growth and advancement
- A fast-paced and collaborative environment
- A warm, people-first company culture
- Get paid in your currency of choice
- Full benefits
This is a full-time, long-term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.
