About Stratworks: For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of geeks and rebels thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences lives.
Job Description:
The Senior Creative Copywriter leads the development of compelling brand narratives and campaign messaging across digital and integrated platforms. This role translates business and marketing objectives into clear, persuasive copy, collaborates closely with cross functional teams, and ensures consistent tone and storytelling while staying ahead of creative and cultural trends.
Responsibilities:
- Gain a full understanding of client needs and target audience via research
- Interpret client and internal agency briefs into campaigns or creative concepts that effectively connects with the target audience and drives action
- Study and utilize data findings to develop strategic, data-driven creative campaigns
- Develop a creative strategy and identify a creative route, to guide ideation
- Brainstorm and conceptualize big ideas, subsequently developing these into integrated campaigns across various platforms
- Write original, clear and persuasive copy in various tones, voices, styles most appropriate for the target audience
- Collaborate with the agency team from concept development to delivery and/or implementation
- Play a key role in client pitches, effectively presenting concepts in agency internals and to the clients
Skills and Qualifications:
- Bachelor's degree in journalism, English, communications, or related discipline
- Minimum 2-4 years of professional copywriting with a solid portfolio
- Exceptional writing and research skills
- Ability to work independently and with a team to meet deadlines
- Excellent organizational and multitasking abilities
- Social media or content marketing experience a plus
- A keen eye for detail and appreciation of great design
