Why RENPHO
We are a leading smart wellness brand offering valued and high-quality lifestyle innovations that enhance users health and fitness. With our diverse wellness ecosystem, we empower over 10 million households worldwide to embrace a simplified, smart, and healthy lifestyle. Founded in California in 2016, we continue to expand our footprint rapidly. Join us in shaping the future of the smart wellness industry!
About The Role
We are looking for an experienced Senior Copywriter to join our dynamic team. You will be responsible for crafting compelling and engaging copies for major health & lifestyle brands that align with their individual brand voice and marketing objectives. You will lead the copywriting efforts for various marketing channels and will directly manage a team of writers based in the Philippines office to produce high-quality written content that drives our marketing campaigns and product promotions across markets and sales channels. This will be handled in coordination with a Content Team in Hong Kong and Shenzhen.
Responsibilities:
- Copy Development: Create and develop clear, persuasive, and original copy for a variety of marketing materials, including website content, social media posts, email campaigns, product descriptions, advertisements, brochures, banners, sales, emails, and internal documents.
- Brand Voice: Ensure all written content aligns with brand voice and tone, maintaining consistency across all platforms and materials.
- Team Collaboration: Work closely with the Content Team in Hong Kong and Shenzhen to develop content strategies and coordinate on global campaign initiatives. Provide guidance and support to junior copywriters in future.
- Editing and Proofreading: Review and edit copy for accuracy, grammar, and style. Ensure all content is high-quality, error-free, and meets project requirements. Edit and review content generated by junior copywriters.
- SEO Optimization: Incorporate SEO best practices into copy to improve organic search rankings and drive traffic to RENPHO's digital platforms. Use SEO practices for optimizing articles and increasing their search rankings.
- Research and Improvement: Research topics related to industry and identify areas for improvement in our existing content. Prepare and publish articles about RENPHO's products and services.
Requirements and skills
- Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
- 5+ years proven experience as a copywriter in the marketing field with strong portfolio displaying a range of writing styles.
- Ability to work independently and manage multiple projects
- Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams.
- Familiarity with SEO best practices and digital marketing trends.
- Fluency in English is necessary.
- Experience working with international teams is a plus.
- Experience in growth stage company or fast-paced environment is preferred
