Senior Conversion Rate Optimization (CRO) Specialist

The Science of Conversion. The Strategy of Digital Subscription Growth

The future of digital publishing belongs to organizations that understand what inspires audiences to subscribe, engage, and stay. Bring your advanced A/B testing and experimentation expertise to the Senior Conversion Rate Optimization (CRO) Specialist role, optimizing digital customer journeys and translating behavioral insights into sustainable subscription growth. Contribute to high-impact commercial initiatives within Australia's established media industry while establishing a rewarding international career with Emapta. Enjoy hybrid work in Ortigas, a one-month salary equivalent sign-on bonus, Day 1 HMO, and a Top 1% experience for Top 1% talent.

Role Overview

• Employment Type: Full-time
• Shift: Day Shift, Weekends Off
• Salary: Negotiable based on experience, skills, and expertise
• Sign-on Bonus equivalent to one month's salary
• Work Setup: Hybrid (3 onsite days, 2 WFH days)

Exciting Perks Await!

• Pioneer opportunity to help build a high-performing team from the ground up
• Competitive Salary Package
• Sign-on Bonus equivalent to one month's salary
• Day 1 HMO coverage with free dependent
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule with fixed weekends off
• Salary Advance Program through banking partner
• Unlimited upskilling through Emapta Academy courses (Want to know more Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, Psychology, or a related field, or equivalent practical experience
• At least 2 years of direct, hands-on Conversion Rate Optimization (CRO) experience, including A/B testing, experimentation, and conversion optimization
• Proven experience managing end-to-end CRO experiments, from opportunity identification and hypothesis development to test design, execution, analysis, and optimization
• Hands-on experience designing, executing, and analyzing A/B tests, multivariate tests, and other controlled digital experiments
• Proficiency in behavioral analytics and CRO tools, such as Hotjar, FullStory, Crazy Egg, or similar platforms
• Strong understanding of CRO methodologies, experimentation frameworks, conversion funnels, customer journeys, and user behavior analysis
• Ability to analyze conversion data, funnel performance, and customer insights to develop data-driven hypotheses and identify optimization opportunities
• Proven ability to interpret experiment results, identify conversion barriers, abandonment points, and usability issues, and recommend actionable improvements
• Knowledge of subscription and growth metrics, including acquisition, conversion, retention, churn, revenue, ARPU, and Customer Lifetime Value (LTV)
• Experience collaborating with Product, Marketing, UX, Digital, Pricing, and Subscription teams on CRO and experimentation initiatives
• Strong analytical, problem-solving, communication, and stakeholder management skills, with the ability to manage multiple experiments and competing priorities
• Willingness to work in a hybrid setup and report onsite as required

What You'll Do

Growth & Conversion Optimization

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys
• Implement data-driven strategies that drive measurable business outcomes

Performance Analytics

• Own acquisition performance across websites, mobile apps, search, social media, and newsletters
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV

Experimentation & Insights

• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization
• Identify optimization opportunities through quantitative and qualitative analysis
• Deliver executive-level reporting, insights, and recommendations
• Leverage AI tools and emerging technologies to enhance analysis and productivity

Collaboration & Leadership

• Work with cross-functional teams and stakeholders to deliver growth initiatives
• Foster continuous improvement, knowledge sharing, and best practices
• Manage multiple projects and priorities in an agile environment

Success Measures

• Growth in conversions, subscribers, retention, revenue, and customer lifetime value
• Strong experimentation outcomes, including test volume, win rate, and business impact
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations

Join the Top 1% Talent. A Better Career. A Better Life.

Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2026 for the fifth year in a row and winner of Inspiring Workplaces Australasia 2026, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.

Apply now and be part of the #EmaptaEra.