Job Description
The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery.
Experience in B2B marketing is preferred, but not mandatory
.
Responsibilitie
- s:Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generati
- onComplete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectiv
- esCommunicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messagi
- ngWork with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, and messaging angles for different stages of the marketing funn
- elClarify requirements and project scope based on stakeholder input, and engage with clients to establish procedures for content operations and KPIs for marketing co
- pyCoordinate priorities and proactively identify dependencies or issues that put deliverables at ri
- skCollaborate with team (including Design, UI/UX, Video, Campaigns, Data) and analyze performance data to launch digital campaigns, solve problems, formulate ideas, and improve content and campaign effectiveness in line with client objectiv
- esTrain and/or mentor junior writers using company's best practic
- esDo continuous research and learning on content marketing best practic
es
Requiremen
- ts:7 to 10 years of professional writing experience (attachments and/or links to publis
- hedarticles and long-form writing are requir
- ed)Bachelor's degree preferably in Psychology, Advertising, Humanities, Journalism, M
- assCommunications, Marketing, Business Administration, and other related cours
- es.Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate cont
- entSignificant experience making complex concepts easily understood and remembe
- redAbility to think creatively and strategically about cont
- entExpertise in content marketing and demand generat
- ionFamiliarity and understanding of business and technol
- ogyGreat research and organizational capabilit
- iesAbility to learn quickly and adapt to changing ne
- edsAbility to onboard and train new writers effectiv
- elyStrong quality control and feedback skills to maintain writing standa
- rdsAmenable to a hybrid setup requiring onsite work twice a w
- eekFlexible with US shifts (night shift in the Philippin
es)
Portfolio Requireme
- nts:Long-form content samples (blogs, publications, whitepapers, case stud
- ies)Short-form content samples (email copy, social media c
- opy)Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentati
ons)
