Amplify is a global digital entertainment and creator agency operating at the dynamic intersection of talent, content, and culture. Founded and headquartered in Australia and now spanning the Asia Pacific, United States, and beyond, we set out to redefine entertainment for the modern world. We collaborate with the world's biggest brands and top digital talent to craft original campaigns, live events, social commerce, and high-impact digital production that truly connect with audiences everywhere.
At our core, we give brands the ultimate advantage on social feeds by doing something simple yet transformative: we help them create like a creator. We've traded bland brand-speak for pure, platform-native authenticity, combining sharp global perspective with a down-to-earth, genuine spirit. Because we think like creators, we are creators, ensuring we stay endlessly curious, act boldly, and move at the speed of culture. Welcome to your creator era. Welcome to Amplify.
The Role:
As a Senior Campaign Manager at Amplify, you will sit at the heart of our agency, acting as the primary driver for our most impactful campaigns. You will bridge the gap between our creators, our brand partners, and our internal creative teams, ensuring every project is executed with precision, creativity, and commercial success.
Reporting into the Head of Campaigns, you will play a pivotal role in the strategic growth of the Amplify. You will not only own the lifecycle of high-stakes, multi-market campaigns but also serve as a mentor and leader for our wider campaign team. In this position, you will be empowered to make independent decisions, solve complex problems, and champion the growth of our talent and client network across the Asia Pacific region and beyond.
What you'll do
Strategic Campaign Leadership
- Develop and lead end-to-end strategy for global, multi-market creator campaigns—from pitch to post-mortem.
- Serve as the strategic lead for client communications, providing insights, proactive solutions, and campaign recommendations during the campaign execution phase
- Collaborate with internal stakeholders to build scalable and innovative creator campaign guidelines
- Own the campaign lifecycle, ensuring consistency in quality, brand alignment, and ROI delivery.
- Work with Accounts, Creative, and Production teams to translate brand objectives into compelling creator-led executions.
Client & Stakeholder Management
- Build and nurture senior relationships with clients, agencies, and platform partners to unlock long-term value.
- Act as a key contact point for high-value clients, offering strategic counsel and campaign performance updates.
- Manage high-level negotiations with creators and agencies, balancing commercial and creative outcomes.
- Anticipate and proactively resolve campaign challenges and risk areas.
Performance & Business Impact
- Drive performance tracking and insights across campaigns to optimize future execution.
- Prepare and deliver high-level reporting and recommendations to internal and external stakeholders.
- Align campaign strategies with wider business goals, contributing to revenue growth and client retention.
- Support the Global Campaigns Lead in quarterly forecasting, planning, and performance reviews.
Team Development & Leadership
- Mentor, train, and guide Campaign Managers and Campaign Specialists to ensure high-quality campaign delivery.
- Assist the GCS Lead in overseeing the day-to-day workload and growth of the junior team.
- Step in to lead internal team operations, approvals, and decision-making when the GCS Lead is unavailable.
- Foster a collaborative, solutions-focused team culture with a focus on professional development
Business Development
- Contribute to new business pitches, leveraging campaign insights and industry knowledge to craft compelling proposals.
- Identify new market and creator opportunities to help expand the campaign offering.
- Support cross-market alignment with regional leads to maximize commercial opportunities.
Skills and Experience:
- Leadership & Team Management: Proven experience mentoring junior staff, managing team performance, and overseeing career development.
- Operational Leadership: Ability to lead onboarding processes and train teams on new internal systems and tools.
- Strategic Campaign Strategy: Expertise in building large-scale, multi-market influencer marketing strategies from conception to delivery.
- Client Relationship Management: Skilled at serving as the primary point of contact for major brands and managing long-term partnerships.
- Business Development: Experience running new business pitches, identifying upsell opportunities, and pitching creators to clients.
- Commercial Acumen: Strong background in managing campaign budgets, profitability, invoicing, and reporting.
- Communication & Negotiation: Exceptional ability to navigate complex negotiations, resolve crises, and handle challenging client conversations.
- Cross-functional Collaboration: Proven track record working with production, partnerships, and creator teams to deliver end-to-end campaigns.
- Problem-Solving: Highly entrepreneurial and able to make independent decisions in a fast-paced environment.
- Industry Network: An established network of clients, creators, and connections to drive new opportunities.
Life at Amplify
We move fast, back big ideas, and hold ourselves to high standards—all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.
What You'll Enjoy
- Big Impact: Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
- Uncapped Trajectory: Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
- Flexible Rhythm: Strike the right balance with a hybrid model, including one day a week to work from home.
- Time to Celebrate: Take a fully paid day off on your birthday to reset and celebrate you.
- Family Backing: Access up to 12 weeks of Paid Parental Leave to support you and your growing family.
- Holistic Support: Prioritise your well-being with dedicated, confidential EAP services designed to keep you feeling supported inside and outside of work.
- Social & Connection: We celebrate everyone's contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.
