Company Description
W&L Asia Sdn Bhd is a Malaysian company with a global presence, specializing in healthcare infection control and consumer wellness since 1993. Through its flagship brands MEDICOS, known for high-quality medical-grade protective equipment, and e'lioe, a natural skin health brand focused on dry, sensitive skin, W&L Asia strives to safeguard health and nurture well-being. The company is guided by a commitment to quality, innovation, and community, delivering reliable and performance-driven products. With a vision to serve communities and enhance lives, W&L Asia values agility, innovation, and collaboration in building impactful solutions for modern living.
Role Overview
Senior Brand Executive
2 Positions Opening
We are looking for a proactive and commercially minded SeniorBrand Executive to support brand growth, product launches, marketing execution, and new product development initiatives for MEDICOS and e'lioe.
This role will work closely with the Brand Manager / Business Manager to manage day-to-day brand activities, support marketing campaigns, monitor market and competitor trends, and assist in developing new product opportunities across healthcare, personal care, medical disposable devices, and consumer skin health categories.
The ideal candidate is organized, curious, detail-oriented, and commercially aware, with a strong interest in brand building, product marketing, and new product development.
Key Responsibilities
1. Brand & Marketing Support
- Support the planning and execution of brand campaigns, product launches, trade activities, and marketing initiatives.
- Assist in preparing campaign briefs, product information, sales materials, presentation decks, and brand communication materials.
- Coordinate with internal teams and external partners such as design, digital, sales, regulatory, suppliers, and agencies.
- Ensure brand materials are accurate, consistent, and aligned with brand positioning.
2. New Product Development Support
- Support the Brand Manager / Business Manager in new product development projects from concept exploration to launch.
- Assist in product idea screening, competitor benchmarking, supplier research, sample coordination, and feasibility assessment.
- Work with internal teams on product specifications, build & design packaging direction, pricing, claims, regulatory requirements, and launch readiness.
- Maintain NPD trackers, project timelines, sample records, product information, and development documents.
- Work with Sales and Trade teams to ensure product launch readiness across retail, medical, online, and commercial channels.
3. Reporting & Administration
- Prepare brand updates, campaign reports, market findings, launch status updates, and management presentations.
- Maintain organized records for product information, campaign materials, competitor references, product samples, and project timelines.
- Support day-to-day coordination to ensure brand and product projects are completed on time.
Job Requirements
- Bachelor's degree in Marketing, Business, Mass Communication, Commerce, or related field.
- 2–3 years of experience in brand marketing, product marketing, trade marketing, product development, category management, or related roles.
- Experience in FMCG, healthcare, medical devices, personal care or consumer goods is an advantage.
- Strong interest in brand building, consumer insights, product launches, and new product development.
- Good project coordination skills with strong follow-up and attention to detail.
- Able to work cross-functionally with Marketing, Sales, Regulatory, Operations, Design, Procurement, and suppliers.
