Senior Brand Executive

Company Description Neo Group Limited is Singapore's leading events caterer, consistently ranked No. 1 since 2011. The Group delivers end-to-end food and catering solutions through five main business segments: Catering, Manufacturing, Retail, Supplies and Trading, and Property. Its trading network spans over 30 countries, providing diverse market exposure and growth opportunities for team members. In Singapore, operations are supported by central kitchens, manufacturing facilities, warehouses, and a team of over 1,400 dedicated employees. Neo Group offers a dynamic environment for professionals who want to grow their careers in a fast-paced, customer-focused food and events business.

Role Description The Senior Brand Executive is a full-time, on-site role based in Singapore. This role is responsible for developing and executing brand strategies that strengthen Neo Group's market position across its business segments. Day-to-day tasks include planning and implementing brand campaigns, coordinating brand assets and messaging across digital and offline channels, and monitoring brand performance metrics. The Senior Brand Executive will collaborate closely with marketing, sales, and operations teams to ensure consistent brand representation, support campaign launches, and enhance customer engagement. The role also involves conducting market analysis, managing external agencies or vendors, and preparing regular reports on brand initiatives and outcomes.

Qualifications

• Strong skills in Brand Strategy and Brand Management, with experience in shaping and maintaining brand identity.
• Ability to conduct and interpret Market Research to inform Brand Marketing initiatives and decision-making.
• Excellent Communication skills, including the ability to craft clear, compelling brand messages for diverse audiences.
• Experience in Brand Marketing, including campaign planning, execution, and performance tracking across multiple channels.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Min. 2 years of experience in brand or marketing roles, preferably in FMCG, food services, hospitality, or related industries.
• Proficiency with marketing and analytics tools (e.g., social media platforms, CRM systems, basic data analysis in Excel or similar).
• Strong project management skills, attention to detail, and the ability to work collaboratively with cross-functional teams.
• Adaptability to a fast-paced environment and a customer-centric mindset.