Senior Brand & Marketing Manager

Senior Brand & Marketing Manager —

Role purpose:

A senior marketing leadership role responsible for brand strategy, integrated marketing, CRM, and customer engagement across B2B and B2C. The role connects marketing strategy with commercial goals, customer experience, and sales capability.

Key responsibilities:

• Own the overall brand strategy, positioning, and consistency across B2B and B2C.
• Develop marketing strategies tied to revenue, growth, and business objectives.
• Lead integrated campaigns and go-to-market initiatives across digital, retail, trade, e-commerce, events, and partnerships.
• Oversee CRM and customer lifecycle strategy, including acquisition, retention, loyalty, personalization, and analytics.
• Align Marketing, CRM, and Sales Learning & Development to ensure consistent product, brand, and customer experience.
• Lead and develop the Marketing Supervisors and CRM Head.
• Track marketing ROI, customer insights, market trends, and campaign performance.
• Manage relationships with brand principals, agencies, and external partners.
• Partner closely with Sales, E-commerce, Trade, and Operations on commercial initiatives.

Ideal candidate:

• 8–12+ years marketing experience, with 5+ years in managerial/senior leadership.
• Strong experience in both B2B and B2C marketing.
• Strong expertise in brand management, integrated marketing, CRM, customer analytics, and lifecycle marketing.
• Experience in retail, trade, premium/aspirational brands is highly advantageous.
• Demonstrated ability to manage teams and drive cross-functional initiatives.

Core profile:

The company is looking for a strategic but hands-on marketing leader who can combine brand building + commercial performance + CRM/data. Strong leadership, communication, stakeholder management, and execution are critical.