Job Overview
Our client is looking for a versatile Senior B2B Performance Marketing Manager (Google Ads, LinkedIn)to step into a highly autonomous, multi-faceted role driving paid media, technical tracking, and digital performance for major B2B and enterprise accounts. In this role, your daily campaign optimizations, strategic planning, and technical expertise will directly impact high-level lead generation and digital visibility for national and global leaders. You will collaborate closely with internal teams, designers, and external partners to take over existing accounts, untangle complex setups, and execute end-to-end digital campaigns.
If you live and breathe ROAS, GA4, and B2B strategy—and love being hands-on across both strategy and execution—this role offers the opportunity to take ownership of complex accounts and scale their digital footprint.
- Reporting Line: Reports to Senior Account Director, Marketing Communications
- Primary Focus: Responsible for delivering and optimising end-to-end paid media, digital tracking, and campaign automation programs.
Schedule: Monday - Friday, 9:00 AM - 6:00 PM Australian Eastern Time, with 1 hour unpaid lunch break (40 work hours per week)
Responsibilities
Account Takeovers and Media Planning
- Lead the seamless takeover of existing ad accounts from previous agencies and internal teams, conducting deep-dive audits to identify trends, opportunities, and challenges.
- Take internal and client briefs and turn them into actionable media plans—researching publishers, mapping out the funnel, and allocating budgets.
- Analyze competitor ad strategies, keyword targeting, and market trends to find gaps and inform ongoing campaign positioning.
- Negotiate and execute direct digital media buys with industry-specific trade magazines and targeted online publications as required.
Campaign Management and Execution
- Set up and launch new campaigns across Google Ads (Search, Performance Max, Demand Gen, Video, Shopping), Microsoft Ads, and LinkedIn.
- Manage daily pacing by checking spend, CPA, and ROAS across multiple ad accounts, reallocating budgets, and fixing disapproved ads.
- Execute granular campaign optimizations: reviewing search terms to build negative keyword lists, reviewing and updating ad creatives, and tweaking audience parameters.
Technical Tracking and Automation
- Lead the setup, implementation, and ongoing troubleshooting of GA4 and GTM to ensure tracking is flawless across all campaigns.
- Work within limited-access client environments (e.g., Pardot) to build campaign redirects, landing page forms, and automated email nurture series.
- Manage the transition of GTM tags from previous partners, finding and fixing any breaks in lead routing or conversion pixels.
Content, CMS, and Collaboration
- Write compelling ad copy, draft briefs for the design team, and manage the feedback loop to get visual assets approved and loaded into ad platforms.
- Build and update campaign-specific landing pages within client-owned CMS platforms, strictly following their staging and approval workflows.
- Analyze user behavior to identify conversion drop-offs and propose data-backed landing page optimizations.
Account Reporting
- Compile weekly, fortnightly, or monthly performance data across all active platforms.
- Write contextual commentary explaining the why behind the numbers and outline strategic pivots for stakeholders.
- Build, maintain, and review live data dashboards in Looker Studio / Google Data Studio.
Requirements
- 4+ years of hands-on, daily experience actively managing and scaling Google Ads, Microsoft Ads, and LinkedIn Ads for clients.
- Hands-on experience with Google Tag Manager (GTM) conversion tracking implementation and advanced, daily proficiency in GA4.
- Deep understanding of B2B marketing strategies and a proven track record of delivering end-to-end B2B campaigns.
- Versatile skillset across strategy, technical tracking, campaign execution, and reporting.
- Highly autonomous and proactive mindset, comfortable navigating remote work environments, client approval workflows, and managing daily priorities.
- Experience with Looker Studio / Google Data Studio (highly regarded).
Independent Contractor Perks
- Health Insurance Coverage for eligible locations
- Permanent work from home
- Immediate hiring
Note
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
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