edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!
What You'll Do
We are looking for a creative, hands-on Social Media & Content Marketing Specialist who will own the development and execution of social-first content across platforms while helping grow our brand presence and community.
Key Responsibility Areas
Social Media Management
- Develop and maintain content calendars across Facebook, Instagram, TikTok, and emerging social platforms for edamama and private label
- Execute content plans from ideation to publishing
- Ensure consistent brand voice, visual identity, and platform-appropriate storytelling
- Monitor social media trends and recommend opportunities for content growth
- Analyze post and campaign performance, generate insights, and identify optimization opportunities
Content Creation & Offline Content Production
- Regularly visit stores to capture content for retail initiatives, merchandising, campaigns, and brand moments
- Conceptualize, shoot, and edit social-first content for various platforms
- Create content that highlights the in-store experience, products, and customer stories
- Produce engaging formats including short-form videos, reels, TikToks, stories, and other digital assets
- Be comfortable appearing on camera as a brand representative/content creator
Paid Social Support
- Support paid social initiatives through Meta platforms
- Assist in boosting high-performing content and campaign assets
- Work closely with the marketing team to identify content amplification opportunities
- Monitor performance metrics and provide recommendations for improvement
Marketing Event Support
- Support planning, execution, and content coverage of marketing events including expos, brand activations, store launches, and other initiatives
- Create real-time event content for social media channels
- Capture event highlights, behind-the-scenes moments, and audience engagement
- Coordinate with internal teams to maximize event visibility and impact
Livestream Ownership
- Lead planning and execution of livestream initiatives
- Develop livestream concepts focused on brand awareness, engagement, and campaign amplification
- Coordinate hosts, scripts, production needs, schedules, and promotional activities
- Ensure livestream content aligns with brand objectives and audience interests
- Analyze livestream performance and identify improvements for future sessions
Content Creator & Influencer Coordination
- Manage relationships and coordination with creators, influencers, and KOLs
- Prepare content briefs, timelines, deliverables, and approval processes
- Ensure creator content aligns with brand guidelines and campaign objectives
- Support sourcing and evaluation of emerging creators and partnership opportunities
- Track campaign deliverables and content performance
What We're Looking For
- 2–4 years of experience in social media management, content creation, digital marketing, or related roles
- Strong understanding of Facebook, Instagram, TikTok, and emerging social platforms
- Proven experience creating short-form video content (Reels, TikTok, Stories, livestream content)
- Strong creative storytelling and content ideation skills
- Comfortable being on camera and creating creator-led content
- Experience with basic content production (shooting, editing, scripting, and content planning)
- Familiarity with social media analytics and performance tracking
- Experience coordinating with influencers, creators, or KOLs is a plus
- Strong organizational skills and ability to manage multiple projects and deadlines
- Willingness to visit stores and support on-ground marketing activities
