Senior Art Director

A. Brand and Product understanding

• Learn and master brand / clients personas and values.
• Learn and master product technical features, strengths, weaknesses. Ask questions for clarity and deeper understanding.
• Learn the client's project brief and requirements. Ask questions for clarity and deeper understanding.
• Learn the target audience's wants, needs, lifestyle, and culture.

B. Conceptualization / Ideation

• Come up with insights and ideas that are relevant, unique, and engaging
• Come up with insights and ideas that are in line with the project brief / requirements and communication strategy
• Takes calculated risks; is able and willing to explore all options and territories

C. Visual Crafting: Graphic Design, Art Direction, Visual Storytelling

• Apply brand persona, product knowledge, and project requirements to static artworks and videos
• Create visuals that tell brand messages and stories that are clear, cohesive, fresh, and engaging
• Utilize brand / product assets with quality and accuracy
• Pushes the brand guidelines to come up with unique artworks
• Shoot beautiful videos on location using company-owned equipment or otherwise
• Edit and polish videos to tell messages and stories that are clear, unique, compelling, and engaging
• Maintains accuracy and high quality of his/her work in preparation for delivery and publication / posting.
• Maintains expertise in key graphic design and video editing tools (i.e. Adobe Photoshop, After Effects, Premiere Pro and other similar applications)
• Learn and maintain expertise in prompting and generation using artificial intelligence (A.I.) tools and subscriptions (i.e.: Higgsfield, Google Gemini, etc.) but should also not be overly reliant on it for quality. Should be vigilant and discerning in terms of A.I. output.
• Work with production partners and suppliers. Supervise their quality from start (planning and ideation) to production (photo and video shoots) to post-production (editing, clean ups, color grading, etc.). Ensure proper turnover of files when needed.

D. Overall Creative

• Considers and uses all communication channels / platforms for building brands
• Maintains awareness of trends in online behavior, media, technology, and culture in general
• Maintains awareness of competitor brands and their marketing materials
• Displays leadership, originality and skill in creative development

E. Art Leadership – for Social Media / SNS

• Mentor and inspire art-based team members on branding, ideation, art direction, visual storytelling, and sound, graphic, and motion design
• Quality-Control: Ensure that the SNS team delivers high-quality artwork and workmanship that fits the brief and brand through objective and constructive mentorship
• Ideation: Coordinate plans and directions on content ideation for monthly content and seasonal events along with copy-based SNS member/s
• Crafting: Organize and coordinate crafting and production of art-based requirements: from monthly SNS, ad-hoc / impromptu trendjacks, to SNS event coverage requirements
• Presentation: Co-organize presentation decks and co-present monthly SNS content to Creative Heads, Accounts Team, and eventually to clients
• Coordination: Plan and coordinate along with copy-based SNS creative member/s, Strategy, Digital Media, and Accounts Team for crafting, production, and postingTimelines
• Campaigns Alignment: Plan and coordinate with Creative Heads and Campaigns Team on upcoming and on-going brand campaigns. Join campaign briefings by client.
• Learn team members personalities, strengths, points of improvement. Harness their individual strengths and mentor on points to improvement to further elevate the teams creative output
• Attend to work-related concerns and needs of art-based members if needed

F. Workmanship

• Maximizes the company's hybrid work setup
• Delivers within agreed upon deadlines
• Successfully manages multiple projects simultaneously.
• Displays unyielding passion, dedication, and ownership for the work from start to finish
• Collaborates with and motivate other the team in improving his/her designs and the designs of others
• Transparent to the team and creative heads regarding his/her work status.
• Maintains open communication with the team during working hours and beyond when necessary

G. Equipment and File Keeping

• Safekeep and maintain hardware assigned to him/her in the best working condition possible
• Properly organize and turnover work files across suppliers and team members - both online and physically.

Qualifications:

• Has at least 3 years creative agency experience
• Proficient in Adobe Photoshop, Illustrator, After Effects, Premier, and mobile in-app editing tools
• Up-to-date on current digital and social media trends

Job Types: Full-time, Permanent

Benefits:

• Company events
• Flexible schedule
• Life insurance
• Opportunities for promotion
• Promotion to permanent employee

• Work Location: Ortigas, Pasig Hybrid Set-up