Enterprise B2B Segmentation Leadership (CDP/ABM Lead): Define and institutionalize a unified, account‑ and buying‑group–centric segmentation model that consistently prioritizes growth opportunities.
ABM Modernization & Buying‑Group Activation: Modernize Account‑Based Marketing by embedding buying‑group intelligence, intent, and account prioritization into planning and execution.
Marketing‑Ready Data & Insights: Oversee complex customer and account data into governed, actionable insights that improve targeting, engagement quality, and pipeline outcomes across Marketing, D&A, Marketo and AJO.
MarTech‑Enabled Execution at Scale: Operationalize segmentation and ABM strategies through modern martech platforms, enabling scalable, timely activation across channels.
Standardized Marketing Operating Model: Implement repeatable processes, decision rights, and workflows that embed segmentation and ABM into day‑to‑day marketing operations.
Sales & Growth Alignment: Ensure segmentation and ABM directly support priority sales motions, account planning, and revenue growth through tight cross‑functional alignment.
Adoption, Governance & Continuous Optimization: Drive enterprise alignment and adoption through enablement and guardrails while continuously optimizing performance using outcome‑based measurement for marketing org.
Qualifications:
5+ years in B2B Marketing data strategy/ABM management for enterprise data or martech; 2+ years hands‑on with Adobe RTCDP/AEP in B2B or hybrid contexts
Strong B2B data modeling & identity resolution (account↔person) and XDM experience; ability to define governed attribute catalogs.
Practical data governance expertise (consent/usage labels, enforcement) and operating‑model design for self‑service teams.
Integration and activation patterns across paid media, email/marketing automation, and CRM; familiarity with enterprise data platforms.
Nice‑to‑have
Exposure to Adobe Customer Journey Analytics (CJA) or Marketo.
Inclusive design awareness (e.g., WCAG‑aligned practices) to ensure experiences are accessible; recommended by internal guidance like Post-assessment support.
