Segment Planning Specialist

Duties And Responsibilities

Campaign Design & Implementation

• Design and deliver timely, relevant, personalized campaigns to existing customers that are founded on segmentation and predictive models to drive engagement, response and conversion.
• Develop testing strategies for all aspects of CVM to ensure the most effective approach for the campaign
• Optimize communication plans by leveraging on existing omni-channels
• Customer journey mapping analyzing touchpoints within the organization and maximizing commercial opportunities
• Oversee broadcast requests and campaign plans to eliminate redundant or conflicting offers and overlap on target segments.
• Pre and post quality audit of campaigns to ensure error-free execution

Campaign Reporting & Detail Analysis

• Measure key performance metrics for all campaigns including success rate, timeliness, defects and efficiencies
• Ensure the database is exposed and segmented effectively for targeted marketing activities and post analysis.

Education

• Graduate of any 4-year course

Qualifications

• Project/Program Management
• Marketing and Analytics
• Telco or FMCG Distribution Methodology
• Experience in configuring Campaign and Customer Profiling Tools