The Segment Marketing Specialist supports the execution of regional marketing initiatives aimed at driving brand visibility, lead generation, and customer engagement across the Visayas and Mindanao markets. Working under the guidance of the Segment Marketing Manager, the role is responsible for implementing localized campaigns, coordinating events and below-the-line (BTL) activities, managing suppliers, and monitoring performance metrics to ensure effective execution of marketing programs aligned with national brand and sales objectives.
Key Responsibilities:
1. Campaign and Event Execution
- Assist in the planning and on-ground execution of regional marketing campaigns, events, sponsorships, and trade activities.
- Coordinate all aspects of BTL activations—from logistics and supplier coordination to set-up and event management.
- Ensure all executions comply with brand guidelines and deliver intended marketing outcomes.
2. Market Intelligence and Support
- Gather and analyze local market insights, competitor activities, and emerging business opportunities in the region.
- Provide actionable feedback and recommendations to the Segment Marketing Manager to refine regional marketing plans.
3. Budget and Resource Management
- Support in tracking marketing expenditures to ensure efficient and judicious use of the A&P budget.
- Assist in the preparation of budget proposals, supplier quotations, and liquidation reports.
4. Vendor and Partner Coordination
- Liaise with event organizers, suppliers, and local agencies to ensure timely and quality delivery of marketing materials and services.
- Manage documentation, contracts, and compliance requirements for regional marketing engagements.
5. Reporting and Post-Event Evaluation
- Prepare post-event reports, including attendance data, feedback summaries, and ROI assessments.
- Track and document marketing performance metrics for regional and national consolidation.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2–4 years of experience in marketing, events management, or BTL activations (preferably in B2B or telecommunications industry).
- Strong organizational and project management skills with attention to detail.
- Excellent communication and coordination abilities, both written and verbal.
- Proficient in Microsoft Office and basic design or presentation tools (e.g., Canva, PowerPoint).
- Willing to travel within Visayas and Mindanao for events and activations.
Key Competencies:
- Execution Excellence: Delivers tasks on time with accuracy and consistency.
- Creativity and Initiative: Generates practical ideas to improve campaign execution.
- Collaboration: Works effectively with cross-functional and regional teams.
- Accountability: Takes ownership of deliverables and outcomes.
- Analytical Thinking: Interprets data and feedback to improve future marketing activities.
