Search Engine Optimization Specialist

Job Title: SEO Specialist/Strategist

Overview

MentionStack is a game-changing agency that gets clients products recommended in LLMs like ChatGPT, Gemini, Perplexity, Claude, etc. You'll work on exciting new tactics the industry isn't using, so this isn't a basic SEO role; you'll need to think beyond traditional SEO (with our guidance).

We are hiring an experienced SEO Strategist with strong hands-on experience using AI-assisted content workflows and a solid understanding of technical SEO. This role goes far beyond writing blog posts. You will execute SEO systems (we will build SOPs for you to manage) that combine AI content production, on-page optimization, technical implementation, and distribution across owned and third-party platforms.

This is a high-impact, high-ownership role with compensation meaningfully above traditional content or writing positions.

What You'll Be Doing

Core Responsibilities

• Plan and execute SEO strategies across multiple brands and client sites
• Use AI tools (ChatGPT, Claude, custom prompts, etc.) to generate and refine high-quality SEO content
• Edit, optimize, and QA AI-generated content to meet ranking and quality standards
• Perform keyword research, SERP analysis, and intent mapping
• Own on-page SEO: internal linking, metadata, headings, schema, and content structure
• Coordinate content publication across owned sites and third-party platforms
• Track rankings, impressions, and performance; adjust strategy accordingly

Technical & Platform Responsibilities (Major Plus)

• Implement SEO changes directly in Shopify and/or Webflow, and with our own Content Engine
• Handle basic technical SEO tasks
• Page templates and collections
• URL structures and redirects
• Indexation and crawlability checks
• Site speed considerations
• Work with Google Search Console and analytics tools to diagnose issues
• Collaborate with developers when bigger changes are needed

What This Role Is (and Isn't)

This role IS:

• Strategic and execution-heavy
• Focused on systems, not one-off posts
• Meant for someone comfortable shipping at scale
• A role where AI is a productivity multiplier, not a shortcut

This role is NOT:

• A pure writing or editorial role
• A junior SEO position
• A set it and forget it consulting role

Who We're Looking For

Required Experience

• Proven SEO experience (agency, in-house, or freelance)
• Strong familiarity with AI-assisted writing workflows
• Ability to evaluate SERPs and reverse-engineer why pages rank
• Experience publishing and optimizing content at scale
• Strong written English

Strongly Preferred

• Experience with Shopify and/or Webflow
• Technical SEO knowledge (even if not a full engineer)
• Familiarity with schema, site architecture, and indexing mechanics
• Experience with programmatic or semi-programmatic SEO
• Comfort working across multiple sites or clients

Bonus Points

• Experience building internal SEO tools or workflows
• Familiarity with Parasite SEO or third-party distribution
• Data-oriented mindset (Search Console, Ahrefs, Semrush, etc.)
• Ability to document systems and train others

Reporting Structure

• Works closely with the CEO and Head of Marketing
• May oversee writers or junior SEO contributors
• High degree of autonomy and ownership