ROLE TITLE: AEO/ GEO / SEO Manager
REPORTING TO: Managing Partner
ABOUT LEAPOUT
LeapOut is a premium Shopify and ecommerce growth agency based in the Philippines, serving regional and international markets. We have been building organic and paid growth for ecommerce brands since 2011, and we are part of the RCJ Group — an independent agency network across Australia, New Zealand, and Asia Pacific with 60 years of agency history.
Our work spans DTC apparel, wellness, retail, F&B, and lifestyle brands across the United States, Australia, the United Kingdom, and the Philippines. We are a Shopify Plus Partner, Google Partner, Meta Partner, and SEMrush-certified — known for pairing premium Shopify execution with growth strategy that ties to revenue, not vanity.
At our core, we share the same values:
- Ownership is in our DNA
- We know our shit
Relentless curiosity
- We win together
- We build what's next
ROLE PURPOSE
The SEO Manager is a senior, hands-on role responsible for leading the strategy, execution, and performance of SEO, GEO, and AEO programmes for LeapOut clients across multiple markets.
You will act as the pod lead — owning the keyword universe, GEO prompt set, content prioritisation, and the client relationship for retained accounts. You will lead a delivery pod (Content Specialist, Technical SEO Specialist, and Web Developer reporting into your direction), face the client on bi-weekly strategy calls and Quarterly Business Reviews, and write the monthly executive summary that goes to the CEO/CMO of every account in your portfolio.
This is a player-coach role, not a delegation role. You write the brief, you run the meeting, you ship the report. You blend strategic thinking, commercial accountability, and strong client service — while mentoring junior team members and reinforcing LeapOut's playbook standards across the pod.
KEY RESPONSIBILITIES
SEO Strategy, Planning & Execution
- Own the keyword universe, GEO prompt set, and content roadmap for every account in your portfolio
- Translate business goals into 12-month SEO/GEO/AEO programmes with measurable revenue, ranking, and citation outcomes
- Prioritise monthly content briefs, on-page rebuilds, and technical fixes against commercial impact, not vanity volume
- Defend every priority with data — SEMrush, GSC, GA4, Shopify Sidekick, AI citation tracking
Performance Monitoring & Reporting
- Own the live Looker Studio dashboard for every retained account
- Translate data into clear insights and actionable recommendations for each client
- Deliver the monthly executive summary — one page, three minutes to read, one strategic recommendation
- Ensure accuracy, clarity, and consistency in reporting and documentation across the portfolio
Pod Leadership & Quality Control
- Lead pod (Content, Technical SEO, Web Dev) — keep them unblocked and aligned
- Ensure deliverables comply with internal QA processes, ship rules, and LeapOut playbook standards
- Mentor junior team members on SEO craft, client communication, and reporting quality
- Maintain delivery discipline across multiple accounts and competing deadlines
Process, Tools & Continuous Improvement
- Identify opportunities to improve workflows, briefs, content production, and reporting
- Stay current on Google algorithm updates, AI search developments (ChatGPT, Perplexity, Gemini, AI Overviews), and Shopify platform changes
- Champion best practices in SEO, GEO, AEO, and AI-augmented content production
DAY-TO-DAY RESPONSIBILITIES
- SEO & GEO Programme Leadership
- Own the keyword universe, GEO prompt set, and ranking/citation tracking across the portfolio
- Brief Content Specialists on every long-form piece, on-page rebuild, and FAQ deployment
- Hand off schema specifications and technical priorities to Web Developers with clear acceptance criteria
- Run the monthly audit review with the Technical SEO Specialist and set the month's priorities
Account & Project Management
- Oversee internal briefings and task alignment across the pod
- Manage timelines, dependencies, and cross-functional deliverables
- Ensure every shipped output meets quality, scope, and client expectations
- Coordinate with US, AU, UK, and PH stakeholders on expectations and deadlines
Client Service Excellence
- Lead bi-weekly strategy meetings with the client marketing lead
- Lead Quarterly Business Reviews with client leadership (Managing Partner present)
- Align programmes to clearly defined, trackable business goals — organic revenue, AI citation rate, ranked keyword count
- Open renewal conversations in Month 9, not Month 12
- Coach junior team members on delivering high-quality client service
KEY SKILLS & COMPETENCIES
- Strong written and verbal communication (comfortable working with US, AU, and UK clients)
- Excellent organisational and prioritisation skills across multiple accounts
- Analytical and strategic mindset — able to turn data into insight and insight into commercial recommendation
- Confident leadership and people-management capability
- Highly hands-on and execution-oriented — you write the brief, you run the meeting, you ship the report
- Adaptable, calm under pressure, and solution-focused
- Operator mindset — you think in revenue, conversion, and CAC, not rankings and DR
WHAT YOU BRING
- Strong interest in SEO, AI search, ecommerce, and Shopify
- Enjoy working with people across cultures and time zones
- Comfortable juggling multiple client portfolios and deadlines
- High attention to detail and ownership mindset
- Team player with leadership, mentoring, and coaching potential
- Genuine intellectual engagement with the AI search era — you have an opinion on GEO and AEO, even if your hands-on experience is still building
REQUIREMENTS
- Based in the Philippines (hybrid setup — 1–2 WFH days/week, the rest at our Ortigas HQ)
- Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
- 5+ years of SEO experience, with at least 2 years leading client engagements end-to-end
- Demonstrable revenue impact — you can speak to specific accounts where your SEO work moved the commercial number
- Hands-on Shopify experience preferred — agency or in-house
- Fluency with SEMrush, Google Search Console, GA4, and Looker Studio
- A working understanding of GEO and AEO — schema, AI citation tracking, and content structured for ChatGPT, Perplexity, Gemini, and AI Overviews
- Willingness to work overlapping shifts with US, AU, or UK business hours as required
COMPENSATION
- ₱45,000 – ₱80,000/month, calibrated to experience
- Performance bonus structure
- HMO with medical and dental
- Paid leaves above the regulated minimum
- Hybrid setup (1–2 WFH days per week)
