Search Engine Optimization Analyst

Job Description:

Technical monitoring

a. Monitor Content King alerts to determine impacts and communicate impacts to Omni website strategy team.

b. Run weekly & monthly audits on the website to find crawl errors and report on the fixes done every month.

c. Manage our source of truth document to verify that all meta data and tags on the website stay in-tact after releases (pages in PROD are still accurate).

d. Support website crawls using Screaming Frog

QA and Release support

a. Conducts thorough QA of web properties in both lower and production environments, including but not limited to testing of meta descriptions, headings, URL naming, internal linking, and content. Resolves tickets within JIRA.

b. Lead the ongoing testing of referral testing on the website to ensure phone numbers and tracking codes properly pass downstream through all web systems. Lead the annual phone number validation testing (calling all numbers to validate the correct IVR, brand, etc.)

c. Lead the launch checklist process to ensure all tasks are tracked and completed

Reporting

a. Support the team with Adobe Analytics reporting including creating segments, looking at click paths, building dashboards, etc.

b. Generate SEO reports (including adobe data & reports) with KPI identification and meaningful, actionable insights for the business and stakeholders.

c. Add keywords into Conductor (or other applicable tracking tools) as needed.

d. Monitor internal site search reports to identify optimization opportunities

Operations Management

a. Oversee SEO & website optimization work process, from ticket logging to task completion.

b. Manage ticket tracking in Airtable report.

c. Track PRJ budget spend for open items.

d. Partner with IT/scrum teams to ensure timely and accurate website enhancements

Content Optimization

a. Continuous content monitoring to identify user trends in website behavior.

b. Proactively provide insights into user behaviors on the website.

c. Monitor internal site search to identify areas for content gaps on the website.

Overall

a. Conduct keyword research to identify high-value keywords relevant to the website's content and target audience.

b. Stay updated on industry trends, algorithm changes, and best practices in SEO to ensure the website remains competitive in search engine rankings.

c. Presentation Skills: Presenting visual content effectively to teams, clients, or the public.

d. Quality Control: Ensuring accuracy, consistency, and high-quality output in all SEO deliverables.

Data Security: Handling sensitive data responsibly and in compliance with data privacy regulations.

Qualifications

Bachelor's degree in any stream /marketing/BBA/computer related field

SEO, Google Analytics certification

Experience with Adobe Analytics is a must

At least 6 - 7 years of relevant experience

Knowledge and experience in Search Engine Optimization, website management.

Creativity and problem-solving skills to develop innovative SEO strategies.

Hands-on expertise in website analysis using Adobe Analytics, GA360, Google Search Console

Experience with QA and lower environment testing

Knowledge of Tableau and JIRA

Should be able to track website performance trends, industry trends and convey to the stakeholders.

Understanding of search engine algorithms and ranking methods

Hands on experience on keyword research and data mining tools (Google Search Console, Semrush, Screaming Frog, Conductor)

Comfortable in analyzing high volumes of data daily

Ability for quick turn arounds on MS PowerPoint decks, excel files for the senior leadership

Understanding of the Healthcare industry is a plus

Very strong communication skills

Skills & Competencies

Analytical mindset with good problem-solving skills.

Ability to work in an agile manner.

Detail-oriented with strong documentation and tracking skills.

Lead by example, modeling Carelon values in everything you do.

Provide and leverage data to guide decisions and influence partners.

Manage multiple, simultaneous tasks or requests with speed, accuracy, and agility.

Take personal responsibility for developing new skills and learning about the business.

Ask thought-provoking questions that help teammates think through problems.

Ask your manager and key stakeholders for feedback regularly on how you can be more effective.

a. Monitor Content King alerts to determine impacts and communicate impacts to Omni website strategy team.

b. Run weekly & monthly audits on the website to find crawl errors and report on the fixes done every month.

c. Manage our source of truth document to verify that all meta data and tags on the website stay in-tact after releases (pages in PROD are still accurate).

d. Support website crawls using Screaming Frog