Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital venturesand business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
The SEA Marketing & Digital Specialist plays a central role in strengthening BCG's brand and market presence in the Philippines. This position drives high-impact marketing and communications initiatives that showcase BCG's expertise, thought leadership, and client impact within the local business community.
The role combines strategic communications, media engagement, digital marketing, and event execution. It is part of the Southeast Asia (SEA) Marketing Team and reports to the SEA Head of Marketing, working closely with Manila office leadership, the SEA Partner Group, and Asia-Pacific and Global Marketing teams.
BCG serves Southeast Asia through offices in Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, Ho Chi Minh City, and Hanoi.
Key Responsibilities
Marketing & Communications
- Shape and execute local media and communications strategy aligned with business priorities
- Build and manage relationships with Philippine and regional media, pitching interviews and op-eds in accordance with BCG campaigns
- Plan and manage editorial pipelines, including op-eds, articles, and thought leadership content
- Identify strategic speaking engagements, conferences, and industry partnerships
- Advise senior leadership on communications strategy and market positioning
- Develop bespoke client-facing engagements that showcase BCG's expertise
- Produce and distribute a quarterly Manila-focused marketing newsletter
- Review publications, and ensure they are produced according to BCG's standards and guidelines
Events
- Lead end-to-end management of priority events and webinars. This includes developing invitations, managing RSVPs, securing venues, and all other matters related to event logistics, within the allocated budget.
Digital Marketing
- Manage and update digital content in coordination with regional and global teams
- Support email campaigns (invitations, newsletters, report launches), including list management and performance tracking
- Coordinate social media publishing aligned with SEA and global priorities
- Track and report on core digital performance metrics (e.g., open rates, registrations, engagement, traffic)
- Maintain marketing databases, ensuring data quality and compliance
- Support multi-channel digital promotion of thought leadership and flagship events
Regional & Global Collaboration
- Partner with AP and global practice area marketing teams to amplify SEA initiatives
- Ensure alignment with global brand standards and marketing best practices
What You'll Bring
- 57 years of experience in marketing, communications, or public relations (in-house or agency)
- Strong understanding of traditional and digital media landscapes
- Strong grasp of email and content marketing, social media analytics and performance tracking
- Excellent written and verbal communication skills
- Strong stakeholder management and advisory capability
- Proven project management skills with the ability to multitask in a fast-paced environment
- Deep familiarity with the Philippine business and media landscape
- Ability to work independently, take initiative, and exercise sound judgment
- High attention to detail and strong execution discipline
- Business-level fluency in English and Tagalog
- Willingness to travel occasionally within Southeast Asia
Required
The following would be advantageous, but are not required, we welcome candidates who are looking to step up into these areas:
- An established network within Philippine business media
- Experience in professional services, corporate communications, or PR consultancy
- Experience working with senior executives
What You'll Gain
- A regional role within a dynamic Southeast Asian marketing team
- Exposure to senior leaders and cross-functional global stakeholders
- The opportunity to shape and grow marketing initiatives in a high-impact market
- Experience operating at the intersection of local market execution and regional strategy
- A collaborative, entrepreneurial team environment
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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