Salesforce Marketing Cloud Specialist

The Salesforce Marketing Cloud Specialist is responsible for creating and executing complex email campaigns while ensuring adherence to design and compliance standards, enhancing communication efficiency and audience engagement.

Primary duties may include but are not limited to:

- Design, develop, and implement sophisticated email templates using HTML and CSS, with a strong focus on responsive design and cross-platform compatibility.

- Ensure all email communications comply with industry regulations and standards, focusing on accuracy and attention to detail.

Develop and integrate API solutions to enhance email functionality and data flow.

- Utilize audience segmentation and data ingestion techniques to personalize and optimize email content for target audiences.

- Collaborate with marketing teams to implement AMP scripting for dynamic content delivery.

Basic Qualifications:

- Expertise in HTML and CSS for email development.

- Solid knowledge of responsive design techniques and email compliance protocols.

- Proficiency in API development and data integration.

- Familiarity with AMP script and data ingestion methods.

Qualifications (External):

• At least 3 years of Email Development experience.

• Strong proficiency in HTML, CSS, and responsive email design.

• Experience with API integration, data ingestion, and audience segmentation.

• Familiarity with AMP Script and email compliance standards.

• Strong troubleshooting, analytical, and collaboration skills.

• Bachelor's degree in a related field is preferred.