We are looking for a Salesforce Marketing Cloud Developer who will play a crucial role in implementing, configuring trigger journeys to drive successful marketing campaigns and initiatives for our clients portfolio brands.
Responsibilities:
- Designing Trigger Journeys: Create automated workflows that guide customers through a series of marketing interactions based on triggers such as customer actions or data changes.
- Integrating Data: Ensure that customer data enters the Marketing Cloud system correctly and is stored in a way that supports the journey's objectives. Create and manage data extensions, data relationships, and data models within Marketing Cloud.
- Customizing Customer Experience: Leverage data analytics tools within Salesforce Marketing Cloud and create targeted campaigns that improve customer engagement and ROI.
- Utilizing APIs: Leverage APIs to build and extend journeys, integrating with other systems as needed.
- Configure and customize Marketing Cloud modules including Email Studio, Journey Builder, Automation Studio, Audience Builder, and Mobile Studio.
- Collaborate with cross-functional teams including marketing, sales, and IT to gather requirements, provide technical expertise, and ensure successful integration of Marketing Cloud with other systems.
- Monitor system performance, troubleshoot issues, and implement solutions to optimize Marketing Cloud performance and reliability.
Required Competencies/Skills/Qualifications:
- Solid technical background in Salesforce Marketing Cloud
- Stay current with Salesforce Marketing Cloud updates, best practices, and industry trends to continuously enhance platform capabilities and drive innovation.
- Preferably with email specialist and developer certifications
- Proven experience in implementing and customizing Salesforce Marketing Cloud Solutions in a professional environment
- Proficiency in AMPscript, SQL, and Javascript for custom scripting and automation within Marketing Cloud
- Strong understanding of marketing principles and best practices, particularly in email marketing and customer journey management.
- Excellent verbal and written communication skills
- Proactive and has good time management and leadership skills
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail
About Us:
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocityall to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
NO THIRD PARTY RESUMES ACCEPTED.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
