Job Summary:
We are seeking a skilled Salesforce Marketing Cloud Developer to develop and optimize marketing automation solutions. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud, AMPscript, SQL, Journey Builder, and API integrations, working closely with marketing, business, and technical teams to deliver personalized customer experiences.
Key Responsibilities:
- Design, develop, and deploy solutions within Salesforce Marketing Cloud.
- Build and manage customer journeys using Journey Builder.
- Develop dynamic and personalized email campaigns using AMPscript, HTML, CSS, and JavaScript.
- Create and maintain data extensions, automations, and SQL queries.
- Configure and manage Email Studio, Mobile Studio, and Automation Studio.
- Integrate Salesforce Marketing Cloud with CRM systems, APIs, and third-party applications.
- Develop and maintain REST and SOAP API integrations.
- Perform data segmentation, audience management, and campaign optimization.
- Troubleshoot and resolve technical issues related to marketing campaigns and platform performance.
- Ensure compliance with data privacy and security regulations.
- Collaborate with marketers, business analysts, and stakeholders to translate business requirements into technical solutions.
- Support testing, deployment, and documentation of Marketing Cloud solutions.
Required Skills & Qualifications:
- Bachelor's degree in Computer Science, Information Technology, or related field.
- 6+ years of experience with Salesforce Marketing Cloud development.
- Strong knowledge of:
- AMPscript
- SQL
- HTML/CSS/JavaScript
- Journey Builder
- Automation Studio
- Email Studio
- Mobile Studio
- Data Extensions
- Experience with REST and SOAP APIs.
- Understanding of CRM and customer data management.
- Experience with source control and deployment processes.
- Strong analytical and problem-solving skills.
Preferred Qualifications:
- Salesforce Marketing Cloud certifications such as:
- Salesforce Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Consultant
- Experience with Salesforce Sales Cloud and Salesforce Service Cloud.
- Knowledge of customer journey orchestration and digital marketing best practices.
- Experience working in Agile/Scrum environments.
Technical Stack:
- Salesforce Marketing Cloud
- AMPscript
- SQL
- HTML/CSS
- JavaScript
- REST APIs
- SOAP APIs
- Git
- CRM Integration Tools
