Salesforce Marketing Cloud Consultant

Qualifications:

• 5+ years of experience in Marketing Automation, MarTech, or SFMC delivery.
• Hands-on experience with:Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio.
• Good understanding of AMPscript, SQL, HTML/CSS for email templates.
• Familiarity with Data Extensions, subscriber model, Contact Builder, and multi-channel Messaging.
• Ability to create structured documentation and articulate solutions clearly.
• Experience working in Agile/Scrum environments.

Responsibilities:

• Build and execute customer journeys using Journey Builder including multi-step lifecycle flows and event-based triggers.
• Configure Email Studio, Content Builder, and Automation Studio to support campaign execution, scheduled automations, and triggered sends.
• Develop personalized and data-driven communications using AMPscript, dynamic content, and modular templates.
• Create and manage Data Extensions, relational data models, and Contact Builder attribute groups.
• Use SQL queries within Automation Studio to build audience segments, prepare datasets, and support campaign logic.
• Maintain data quality, subscriber key governance, suppression lists, and preference center logic.
• Support configuration of Marketing Cloud Connect with CRM to enable synchronized data, event-based triggers, and cross-cloud journeys.
• Collaborate with product engineering and data teams to align SFMC data structures with broader MarTech and CDP ecosystems.
• Support reporting and dashboarding using Marketing Cloud Intelligence (Datorama) and SFMC analytics.
• Assist with A/B testing, deliverability monitoring, and engagement optimization for ongoing improvements.
• Prepare functional documentation, configuration guides, test scripts, and runbooks.
• Participate in UAT, troubleshoot issues, and support BAU enhancements.