The Brief
Reporting as a Marketing Operations Specialist with 2X, you'll be responsible for managing the execution of marketing activities across B2B marketing platformswith a strong focus on Salesforce Marketing Cloud (SFMC)to support our marketing teams in delivering measurable business impact.
Why Work With Us
We're a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who get things done the smart way.
We value personal and professional growthso we only hire people who are passionate about what they do. We foster a collaborative, respectful, and fun work environment rooted in integrity and work-life balance. Our rapid growth (doubling every 46 months!) means you'll have real opportunities to make an impact from day one.
Challenges You'll Tackle
- Create and manage email campaign calendars using Salesforce Marketing Cloud.
- Set up, monitor, schedule, and optimize SFMC-powered email campaigns.
- Build and launch targeted email segments (TOFU, MOFU, BOFU, nurture streams) via SFMC Journey Builder and Automation Studio.
- Design and implement automated drip campaigns and triggered messaging workflows using SFMC.
- Plan and execute A/B tests, track performance, and provide data-driven recommendations for improvement.
- Collaborate with cross-functional teams to enhance campaign performance and streamline marketing operations.
- Support operational requests across marketing systemsincluding CRM (e.g., Salesforce Sales Cloud), CMS, analytics platforms, and content repositories.
- Maintain data hygiene, manage audience segmentation, and ensure compliance with data privacy standards within SFMC ecosystems.
What You Need to Succeed
- 25 years of relevant experience in marketing operations, digital marketing, or a related technical field.
- Hands-on experience with Salesforce Marketing Cloud (SFMC)including Email Studio, Journey Builder, Automation Studio, and Contact Builderis strongly preferred.
- Familiarity with other MarTech tools (e.g., Salesforce CRM, Marketo, Pardot, WordPress, Outreach) is a plus.
- Strong communication skills for collaborating with global teams and clients.
- Detail-oriented, methodical, and thrives in structured, deadline-driven environments.
- Passion for learning new digital marketing technologies and analytical tools.
- Proficient in Microsoft Office Suite, especially Excel.
