Sales Trainer

2-4 Years

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Early Applicant

Job Description

I. Core Job Responsibilities

Training Needs and Planning

Conduct research on the weaknesses of the sales team, performance bottlenecks, and issues related to new employee integration.
Develop annual, quarterly, and monthly sales training plans and budgets.

Course Development and Presentation

Develop sales-related courses, including product knowledge, sales processes, communication skills, negotiation techniques, customer follow-up, and closing techniques.
Create PPTs, communication scripts, case studies, assessment questions, learning manuals, and other training materials.

Training Organization and Execution

Be responsible for new employee orientation training, on-the-job improvement training, sales skills training camps, and regional training.
Organize online and offline teaching sessions, role-playing, practical exercises, and case discussions.
Supervise, guide, and implement training programs.

Coaching and Performance Support

Follow up on the growth of new employees through one-on-one guidance, on-site coaching, and accompanied visits for review.
Extract excellent sales experiences and replicate and promote benchmarking methods.

Training Effectiveness Evaluation and Optimization

Establish a training assessment mechanism and track examination results, mastery levels, and behavioral changes.
Review training effectiveness and continuously optimize course content, format, and training pace.

System Construction and Data Management

Build sales capability models, career training systems, and learning growth paths.
Collect and analyze training data, including number of participants, class hours, coverage rate, conversion rate, and satisfaction levels.

Culture and System Implementation

Promote the companys sales culture, service philosophy, behavioral norms, and management systems.

II. Qualifications Required

At least 2 years of experience in sales training, sales management, or internal training.
Ability to develop courses, conduct training, provide on-site coaching, and perform reviews.
Familiarity with sales processes, communication skills, and customer management logic.
Proficient in using Microsoft Office, with strong skills in PPT creation and presentation.
Strong communication and presentation skills; responsible, highly execution-driven, and able to work under pressure.