Sales Trainer

Sales Trainer

Department: Sales Operations | Reports To: Sales Manager

Role Overview

The Sales Trainer is responsible for equipping new hires and existing team members with the product knowledge,

sales skills, and process fluency needed to perform at a high level from day one. This is a hands-on, dual-function

role — when not delivering training or upskilling sessions, the Sales Trainer actively contributes to the team's

revenue efforts by handling outbound sales calls.

Key Responsibilities

Training & Development

• Design, deliver, and continuously improve the Product and Sales Training curriculum for all new hires

• Facilitate onboarding training programs (minimum 1 month) prior to new hire endorsement to Operations

• Conduct regular upskilling sessions for existing Account Executives covering product updates, objection

handling, pitch refinement, and sales process improvements

• Assess trainee performance throughout the training period and provide structured feedback and coaching

• Track training completion, assessment scores, and readiness indicators; report outcomes to Sales

leadership

• Collaborate with Sales Operations and Product teams to keep training materials current and aligned with

business priorities

• Identify skill gaps across the sales team and proactively recommend and execute targeted training

interventions

Outbound Sales (Non-Training Hours)

• Actively conduct outbound sales calls during periods when no training class or upskill session is scheduled

• Work assigned prospect lists and contribute to pipeline generation targets

• Maintain accurate and timely call logs, activity notes, and disposition data in the CRM

• Meet or exceed defined outbound activity metrics (calls, connects, qualified leads) during non-training

periods

• Apply the same sales methodology taught in training, serving as a live model of best practices

Qualifications

• 2–4 years of experience in a B2B sales role, preferably in fleet, logistics, or SaaS

• Prior experience in sales training, coaching, or mentoring is a strong advantage

• Deep understanding of sales fundamentals: prospecting, discovery, objection handling, and closing

• Excellent communication, presentation, and facilitation skills• Comfortable switching between trainer and individual contributor modes

• Proficient in CRM platforms and sales tools

• High attention to detail in documentation and reporting

What Success Looks Like

• New hires consistently meet ramp targets within 30–60 days post-training

• Training content is regularly updated and well-received by participants

• Outbound activity KPIs are met during non-training periods without prompting

• The Sales Trainer is viewed by the team as both a credible coach and