He/She is responsible for managing and growing relationships with mid-sized and MSME clients, ensuring customer satisfaction, and driving business growth.
This role requires a strong understanding of the companys products and services, along with the ability to implement sales strategies that align with business goals.
Will be highly involved in client acquisition, direct sales, account management, and after-sales support to ensure seamless customer experience and retention.
Responsibilities
Strategic Account Management
Executes sales plans that are highly aligned with the marketing plans to achieve company & individual target
Identify and target new potential clients such as independent cafes, restaurants, and small retail businesses.
Provides product demonstrations to target clients and taking the lead in resolving complaints to provide total sales experience
Co-initiates activities and programs for business development / Work closely with brand leads and technical teams to align sales strategies with brand objectives.
Setting sales targets and annual budget
Participate in industry events, and conduct regular site visits.
Develop clients for coffee and other products within the assigned territories thru saturation and market research
Account Management & Customer Retention
Maintain relationships with assigned accounts, ensuring continuous engagement and support.
Address client concerns, complaints, and inquiries in a timely and professional manner.
Identify and target potential key clients to expand market reach.
Sales Reporting
Analyze client sales data and provide reports on sales growth.
Track performance metrics and ensure alignment with company KPIs.
Present updates on existing MSME accounts and new prospects.
Provide data-driven recommendations for client engagement and retention strategies.
KNOWLEDGE
Bachelors Degree in Marketing, Entrepreneurial Management, Business Management/Administration, or a related field
1-2 years of relevant work experience in the same role, preferably within the FMCG, Coffee, Food & Beverage, Hospitality, or Marketing industries
Solid knowledge of various sales techniques, evaluation methods, and full-cycle sales transactions
In-depth understanding and strong application of Sales and Marketing principles
Ability to thrive in a fast-paced environment
Highly proficient in MS Excel, PowerPoint, and Power BI
