Sales Officer

Job Description

The Sales Officer is responsible for generating and supporting sales across BFC's corporate, franchise, institutional, partnership, and other assigned sales channels. The role focuses on converting opportunities into actual orders, franchise investments, and business partnerships while maintaining strong customer and partner relationships.

The role may represent and sell But First, Coffee and other concepts under BFC, depending on business priorities and assigned targets.

Key Responsibilities

• Identify and develop potential B2B, corporate, institutional, franchise, and partnership accounts.
• Reach out to prospective customers, companies, organizations, investors, and business partners.
• Promote and sell BFC franchise packages and business opportunities, including applicable concepts within the BFC portfolio.
• Generate and qualify franchise leads, conduct initial presentations, and coordinate prospects through the franchise sales process.
• Promote other BFC concepts and revenue opportunities as assigned, including LIT, Cheat Day, DRYP, and other existing or future concepts.
• Prepare quotations, proposals, franchise presentations, and sales presentations.
• Follow up on leads and convert opportunities into orders, franchise applications, and partnerships.
• Maintain an updated sales pipeline and ensure timely follow-ups on all active opportunities.
• Coordinate customer and franchise requirements with Operations, Commissary, Finance, Marketing, and other relevant teams.
• Support corporate orders, events, bulk orders, franchise inquiries, and special projects.
• Assist in identifying new revenue opportunities across BFC's brands, customer segments, and channels.
• Monitor competitor activity, market developments, and potential business opportunities.
• Maintain accurate customer, prospect, franchise, and sales records.
• Participate in sales campaigns and company-wide revenue initiatives.
• Support the achievement of monthly and annual sales targets.

Important BFC Expectation

The Sales Officer is expected to actively find business and create opportunities.

This includes actively prospecting for corporate accounts, bulk orders, partnerships, franchisees, and other revenue opportunities, rather than relying solely on inbound inquiries.

KPIs

• Monthly sales generated
• New accounts acquired
• New franchise leads generated
• Franchise packages sold
• Conversion rate
• Number of qualified leads
• Repeat orders
• Average account value
• Sales pipeline value
• Franchise pipeline value
• Collection/fulfillment coordination

Ideal Candidate

• 3 years sales experience preferred
• Strong communication and negotiation skills
• Comfortable making calls, sending proposals, presenting, and following up
• Results-oriented and target-driven
• Organized with good CRM/database discipline
• Comfortable selling both products/services and business opportunities
• Experience in food, beverage, retail, FMCG, hospitality, franchising, or B2B sales is an advantage