Sales Marketing Manager

Sales & Marketing Manager | Kandaya Resort

Based in Cebu City, with regular visits to Kandaya Resort in northern Cebu

Kandaya Resort is a five-star beachfront resort in northern Cebu. We're looking for a Sales & Marketing Manager to grow direct bookings, develop new business, and lead campaigns that bring guests to the resort.

This is a hands-on role with responsibility for both finding new business and turning enquiries into confirmed bookings. You'll be based in Cebu City, where you'll build relationships with corporate clients, travel partners, and event planners. You'll visit the resort regularly for client site inspections, key events, and coordination with the on-site team.

Responsibilties

Sales and business development

• Build and manage a sales pipeline for corporate retreats, meetings, weddings, private celebrations, group stays, and leisure bookings.
• Proactively reach out to companies, wedding planners, event organisers, travel agencies, and tour operators. Build relationships that generate referrals and repeat business.
• Manage sales opportunities from initial enquiry through proposal, negotiation, and confirmation. Lead client meetings and resort site inspections, and give the Operations team a clear handover once a booking is confirmed.
• Develop group offers and sales initiatives that help fill weekdays and other quieter periods. Work with Reservations and Operations to confirm rates, availability, and inclusions before making commitments to clients.

Marketing and direct bookings

• Develop the resort's sales and marketing calendar around booking targets, seasonal demand, and key events. Set the audience, offer, timing, and booking goal for each campaign.
• Brief and coordinate the content team and external partners on campaigns across social media, email, the resort website, and paid promotions where applicable. Review materials before launch so offers are accurate and guests know how to enquire or book.
• Work with Reservations to improve how direct enquiries are handled across the website, social media, phone, and messaging. Track where enquiries come from, how quickly they're followed up, and which ones turn into bookings.
• Keep sales materials current, including resort presentations, wedding and corporate packages, and proposal templates.

Forecasting, reporting, and coordination

• Maintain a weekly sales pipeline showing active leads, expected booking value, and next steps.
• Forecast bookings and revenue using confirmed reservations, the likelihood of closing active leads, and seasonal demand. Use forecasts to flag gaps against targets and guide sales outreach and campaign timing.
• Report on confirmed revenue, booking sources, direct booking share, conversion, and campaign performance. Recommend where to focus sales effort and marketing spend based on the results.
• Coordinate with Reservations, Events, and Operations so the resort can deliver what's promised in each proposal and campaign.

Qualifications

• At least 3 years of relevant experience in hospitality sales, hotel or resort marketing, events, or travel, with a track record of winning business and closing bookings.
• Experience managing client relationships, preparing proposals, negotiating terms, and following through on leads.
• Adept at forecasting bookings and revenue and translating those forecasts into sales priorities and marketing plans.
• Ability to plan a campaign, write a clear creative brief, and assess performance against booking or revenue goals.
• Strong written and verbal communication skills and confidence presenting to clients and business partners.
• Comfortable using spreadsheets or a CRM to manage leads, track results, and report on sales performance.
• Ability to work from Cebu City and travel regularly to the resort in northern Cebu.
• An existing network of Cebu corporate accounts, travel partners, wedding planners, or event organisers is an advantage.