Sales Marketing Manager

JOB SUMMARY

The CEP Sales & Marketing Manager drives enrollment and revenue for CCA's Continuing Education Program (CEP), which serves short-course, professional development, and enthusiast learners distinct from full-time degree/diploma programs. This role designs targeted sales and marketing approaches suited to CEP's shorter sales cycles and varied learner motivations.

Sales Strategy & Execution

● Develops sales strategies and promotions tailored to CEP's short-course and workshop offerings.

● Manages inquiry-to-enrollment conversion for CEP programs, ensuring class fill targets are met.

● Builds relationships with corporate clients for group bookings and customized training programs.

Marketing & Promotions

● Coordinates marketing campaigns for CEP course launches, seasonal promotions, and corporate packages.

● Works with the Social Media Specialist and Graphic Designer on CEP-specific promotional content.

Coordination

● Liaises with the Faculty Manager in Charge - CEP and Program Coordinators to align class schedules with sales projections.

● Monitors class capacity and recommends schedule adjustments based on demand.

Institutional Support

● Reports CEP sales and marketing performance to the Business Unit Head of CEP.

● Performs other duties as assigned.

CORE COMPETENCIES

Short-Cycle Sales Management

● Effective at managing fast-turnaround sales cycles typical of short courses.

Corporate Client Development

● Skilled at building B2B relationships for group and corporate training.

Cross-Functional Coordination

● Works closely with academic teams to align supply and demand.

Promotional Creativity

● Generates fresh promotional ideas to drive continuous enrollment.

Work Location: In person