Sales Marketing Manager

JOB SUMMARY

The CEP Sales & Marketing Manager drives enrollment and revenue for CCA's Continuing Education Program (CEP), which serves short-course, professional development, and enthusiast learners distinct from full-time degree/diploma programs. This role designs targeted sales and marketing approaches suited to CEP's shorter sales cycles and varied learner motivations.

Sales Strategy & Execution

Develops sales strategies and promotions tailored to CEP's short-course and workshop offerings.

Manages inquiry-to-enrollment conversion for CEP programs, ensuring class fill targets are met.

Builds relationships with corporate clients for group bookings and customized training programs.

Marketing & Promotions

Coordinates marketing campaigns for CEP course launches, seasonal promotions, and corporate packages.

Works with the Social Media Specialist and Graphic Designer on CEP-specific promotional content.

Coordination

Liaises with the Faculty Manager in Charge - CEP and Program Coordinators to align class schedules with sales projections.

Monitors class capacity and recommends schedule adjustments based on demand.

Institutional Support

Reports CEP sales and marketing performance to the Business Unit Head of CEP.

Performs other duties as assigned.

CORE COMPETENCIES

Short-Cycle Sales Management

Effective at managing fast-turnaround sales cycles typical of short courses.

Corporate Client Development

Skilled at building B2B relationships for group and corporate training.

Cross-Functional Coordination

Works closely with academic teams to align supply and demand.

Promotional Creativity

Generates fresh promotional ideas to drive continuous enrollment.

Work Location: In person