BASIC FUNCTION
The Sales Manager leads the growth and overall management of the company's Foodservice channel. The role develops strategic plans, drives sales performance, builds strong partnerships with key clients (hotels, QSRs, fine dining, buffets, cafés/bistros), and oversees the sales team to achieve volume, revenue, and market expansion goals.
DUTIES AND RESPONSIBILITIES
- Achieve volume, revenue, and market share targets for the Foodservice channel.
- Monitor sales performance, set KPIs, and report growth metrics.
- Develop and execute strategic plans and pursue new business opportunities.
- Strengthen relationships with key customers and conduct ideation sessions with decision-makers.
- Work with Marketing on promotions and with Product Development on food applications/menu concepts.
- Formulate pricing strategies to drive competitiveness and penetration.
- Analyze market trends, customer needs, and competitor activity.
- Lead, coach, and manage the Foodservice sales team.
- Represent the company in foodservice industry groups and events.
- Prepare sales forecasts, performance reports, and strategic recommendations.
- Ensure alignment of Foodservice strategies with overall company goals.
- Perform other related tasks as needed.
QUALIFICATIONS
- Bachelor's degree in Tourism/Hospitality Management, Culinary, Business, Marketing, or related fields.
- At least 5 years in sales, key account management, or business development in food/hospitality; with experience leading a sales team and managing major foodservice accounts.
- Strong leadership, communication, and interpersonal skills.
- Professional, confident, and well-presented.
- Strategic thinker with strong analytical and decision-making skills.
- Self-driven, organized, and committed to continuous improvement and excellent service.
- Solid background and interest in the food industry, including culinary trends and food culture.
