Job Description & Requirements
Profile
Job Title : Sales Manager (Rooms & Event)
Department : Sales & Marketing Department
Work Location : The Warehouse Hotel
The Warehouse Hotel sits along the Singapore River in a restored 1895 warehouse. Our curated, design - led rooms blend heritage with contemporary comfort, giving guest an experience grounded in culture and quiet luxury.
Job Summary
The Sales Manager - Rooms & Events is responsible for driving room revenue and curated event business for The Warehouse Hotel. This role focuses on attracting corporate, leisure, creative, and lifestyle-driven clientele while maximizing the use of guest rooms and intimate event spaces through targeted sales strategies and strong relationship management.
Key Responsibilities
Boutique Sales & Revenue Growth
- Drive room and event revenue aligned with The WarehouseHotel's boutique positioning
- Proactively source and convert corporate, leisure, creative industry, and lifestyle clients
- Develop tailored sales approaches rather than mass-market volume sales
- Achieve agreed room night and event revenue targets
Rooms & Small-Scale Event Sales
- Sell guest rooms for FIT, corporate accounts, long-stay, and small groups
- Promote boutique event spaces for meetings, privatedining, brand launches, weddings, and social gatherings
- Manage end-to-end sales process from inquiry, proposal, site inspection, negotiation, and contract signing
- Work closely with Operations and F&B Teams to ensure personalized guest and client experiences
Client Relationship Management
- Build strong relationships with boutique travel agents,event planners, creatives, SMEs, and lifestyle brands
- Maintain and grow repeat business and key accounts
- Represent the hotel at networking events, showcases, and industry functions aligned with the brand
- Ensure high-touch, bespoke service for all clients
Brand & Market Representation
- Act as a brand ambassador for The Warehouse Hotel
- Ensure all sales communications reflect the hotel's story, design ethos, and service philosophy
- Collaborate with Marketing on storytelling-driven promotions and partnerships
Market Intelligence & Reporting
- Monitor competitor boutique hotels and lifestyle venues
- Track sales performance, conversion rates, and market trends
- Maintain accurate sales records and prepare regular sales reports
Key Performance Indicators (KPIs)
- Rooms and event revenue contribution
- Number of confirmed room nights and event bookings
- Lead-to-conversion ratio
- Repeat and referral business
- Client satisfaction and brand alignment
Qualifications & Experience
- Diploma or Degree in Hospitality, Business, Marketing, or related field
- 3-5 years of hotel sales experience, preferably in boutique or lifestyle hotels
- Experience selling rooms and small-to-medium scale events
- Strong understanding of personalized, experientialhospitality
- Excellent negotiation, communication, and presentation skills
