Position Overview
The National Modern Trade Manager is responsible for establishing, leading and accelerating the company's Modern Trade business across the Philippines. As one of the pioneer commercial leaders
in the market, this role owns the overall Modern Trade strategy, develops long-term partnerships
with national retail chains, and drives sustainable business growth through strong commercial
planning and excellent retail execution.
Working closely with the Global Sales Director, the position oversees the full commercial cycle of
the Modern Trade channel, including annual business planning, key account development, trade
investment, sales forecasting, sell-in and sell-out performance, retail operations, and capability
building. The successful candidate is expected to build a scalable Modern Trade organization
while creating a solid foundation for Karofi's long-term expansion in the Philippines.
Key Responsibilities
Modern Trade Strategy & Business Development
- Develop and execute the national Modern Trade strategy in line with the company's growth ambitions. Identify priority retail partners, define channel expansion plans, establish annual business objectives and build sustainable growth initiatives that strengthen Karofi's market presence across appliance, electronics and home improvement retailers.
Key Account Leadership
- Build strategic partnerships with major national retailers such as Abenson, SM Appliance, Robinsons Appliances, Anson's, Wilcon Depot, ACE Hardware, AllHome and other relevant accounts. Lead annual business planning, commercial negotiations, listing expansion, promotional planning, pricing strategy and long-term customer development.
Commercial Performance
- Own the overall commercial performance of the Modern Trade channel by driving revenue, sellin, sell-out, market share, profitability and forecast accuracy. Monitor business performance, analyse commercial opportunities and implement corrective actions to ensure sustainable growth.
Retail Execution
- Ensure consistent retail excellence by driving merchandising standards, promotional execution, product availability and in-store visibility. Collaborate with Marketing and Product teams to deliver successful product launches and enhance shopper experience across all retail partners.
Team Leadership
- Build, coach and develop a high-performing Modern Trade team by establishing clear objectives, performance indicators and capability development plans. Foster a culture of ownership, collaboration and customer-centric execution.
Cross-functional Collaboration
- Partner closely with Marketing, Supply Chain, Finance, Product Management and Customer Service to ensure seamless execution of customer plans, healthy inventory management and excellent service levels.
Qualifications
- Bachelor's Degree in Business, Marketing or a related discipline.
- Minimum 7 years of Modern Trade, National Key Account or Commercial Sales experience, with at least 3 years in a leadership capacity.
- Proven track record in Consumer electronics, home appliances, home living, consumer durable goods, furniture, or related industries.
- Strong commercial acumen with hands-on experience in annual business planning, forecasting, trade investment and customer negotiations.
- Established relationships with major Modern Trade retailers in the Philippines.
- Strong leadership, analytical and communication skills with the ability to build business in a fast-growing environment.
- Fluent in English.
