Sales Manager (Ice Cream)

Job Summary

We are looking for a dynamic and results-driven Sales Manager who is a true business builder, capable of driving business growth and developing new market opportunities. The ideal candidate will have a strong background in FMCG, preferably in food, beverage, or frozen products, with proven experience in expanding distribution networks, opening new accounts and channels, and building effective sales strategies.

This role goes beyond managing existing accounts. The successful candidate will take full ownership of business development, from identifying untapped market opportunities and establishing new sales channels to driving product distribution, market penetration, and sell-out performance.

Key Responsibilities

• Develop and execute sales strategies to drive business growth, market penetration, and revenue achievement.
• Identify and develop new business opportunities, customers, distributors, and sales channels.
• Build and expand distribution networks across key territories, including traditional trade, modern trade, and other potential channels.
• Drive category development and establish new market opportunities from initial market entry to sustainable business growth.
• Develop effective sales models, route-to-market strategies, and distribution plans to maximize product availability and market reach.
• Lead initiatives to improve product visibility, in-store execution, and sell-out performance.
• Establish strong relationships with key customers, distributors, retailers, and business partners.
• Monitor sales performance, distribution coverage, market share, and business development initiatives.
• Lead, coach, and manage the sales team to ensure alignment with business objectives and sales targets.
• Work closely with marketing, trade marketing, and operations teams to ensure effective execution of sales and promotional activities.
• Analyze market trends, competitor activities, and customer insights to identify opportunities and address business challenges.
• Take full accountability for sales performance, revenue growth, distribution expansion, and achievement of business targets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• At least 5–8 years of relevant sales experience, preferably in FMCG, food and beverage, ice cream, frozen goods, or other fast-moving consumer products.
• Proven experience in business development, channel expansion, distributor management, and territory development.
• Demonstrated ability to open new accounts, establish distribution networks, and develop new business opportunities.
• Strong understanding of traditional trade, modern trade, general trade, and route-to-market strategies.
• Experience in leading and managing sales teams.
• Strong commercial acumen, negotiation, analytical, and strategic planning skills.
• Highly driven, entrepreneurial, and results-oriented, with a strong sense of ownership and accountability.
• Willingness to travel and conduct fieldwork as required.

Ideal Candidate Profile

The ideal candidate is a business builder, not simply an account maintainer. Someone who can take a business opportunity from 0 to 1, create new customer and channel partnerships, establish a scalable sales model, strengthen distribution, and translate market opportunities into measurable revenue and sell-out growth.

Candidates with experience in building brands, launching new categories, expanding FMCG distribution, and developing emerging markets are highly encouraged to apply.