Sales Manager - Full Service Restaurants (FSR)

The Sales Manager (FSR Segment) is responsible for driving revenue growth and market share within the Full-Service Restaurant sector (casual dining chains, fine dining, independent restaurant groups, and hotel F&B). This role builds strategic, high-value relationships with Executive Chefs, Purchasing Directors, and Restaurant Owners to deliver tailored culinary and product solutions that drive menu placement, higher volume sales, and account profitability.

KEY RESPONSIBILITIES:

FSR Segment Sales Strategy & Account Growth

• Develops and executes strategic sales plans specifically targeting local, regional, and national Full-Service Restaurant (FSR) accounts.

• Identifies growth opportunities within target accounts by analyzing menu trends, dining habits, and competitor product placement.

• Sets and achieves revenue, volume, and gross margin targets for the FSR portfolio.

Customer Relationship & Culinary Solution Selling

• Establishes long-term, strategic partnerships with Executive Chefs, F&B Directors, Purchasing Heads, and Restaurant Owners.

• Collaborates with internal R&D/Culinary teams to conduct tailored product demonstrations, kitchen trials, and menu development sessions for clients.

• Serves as a trusted advisor, helping clients improve dish yield, kitchen efficiency, food consistency, and overall food costs.

Market & Culinary Trend Intelligence

• Maintains deep knowledge of emerging culinary trends, dining dynamics, ingredients, and operational BOH (Back-of-House) challenges in FSR.

• Conducts competitor analysis to identify gaps in the market and position company products effectively.

Negotiation, Contract & Account Management

• Leads commercial negotiations, trading terms, volume rebates, and supply contracts for key FSR accounts.

• Manages account pricing strategies to maintain target margins while delivering competitive value to clients.

• Partners with Supply Chain and Operations to ensure consistent order fulfillment, inventory management, and zero supply disruption for high-volume accounts.

Team Leadership & Performance Management

• Leads, coaches, and mentors sales representatives/account managers dedicated to the FSR segment.

• Sets sales targets, tracks performance KPIs, and provides hands-on support in closing high-stakes deals.

Reporting & Business Acumen

• Tracks sales performance, pipeline activity, and accurate revenue forecasting using CRM tools.

• Prepares regular performance reports and market updates for senior leadership.

• Resolves customer complaints, delivery issues, or product quality concerns promptly to protect client trust.

Ad Hoc

• Performs other tasks assigned by management or committee leadership.

Work Experience

• Minimum 3–5 years of progressive B2B sales experience in the Food Service / Ingredients / Food Processing industry.

• Proven track record in account management and sales execution specifically targeting Full-Service Restaurants (FSR), dining chains, or hotel F&B groups.

• Existing network of contacts among Executive Chefs, Purchasing Managers, and F&B Executives is highly preferred.

• Demonstrated experience in solution-based selling and conducting product presentations/tastes with culinary teams.

Education

• Bachelor's Degree in Business Administration, Marketing, Culinary Arts, Hotel and Restaurant Management (HRM), Food Technology, or a related field.

Technical & Professional Skills

• Strong commercial acumen, contract negotiation, and margin management skills.

• Proficiency in CRM software, MS Office Suite (Excel, PowerPoint), and sales forecasting tools.

• Solid understanding of kitchen operations, menu engineering, and food cost dynamics in FSR setup.

Work Location

Field work with Onsite Cadence at Santana Groves, Soreena Ave. cor Dr. A. Santos Ave., Brgy. San Antonio, Parañaque

• Sales Incentives
  
• Paid Leave Credits
  
• Company Activities
  
• HMO