Sales Manager - Food Ingredients

Job Summary

We are looking for an experienced Technical Sales Manager to drive business growth for our bakery, oils, fats, and food ingredient portfolio.

The role will be responsible for developing and managing key B2B accounts, identifying new business opportunities, providing technical support to customers, and working closely with R&D, Quality, Procurement, Production, and other internal teams to deliver solutions that meet customer requirements.

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies for bakery, oils, fats, and food ingredient products.
• Achieve sales, revenue, volume, margin, and business development targets.
• Identify and develop new customers within the bakery, biscuit, confectionery, food manufacturing, and foodservice sectors.
• Manage and grow strategic/key accounts.
• Build strong relationships with customers across Procurement, R&D, QA, Production, and Management.
• Prepare commercial proposals, quotations, pricing, contracts, and business presentations.
• Negotiate commercial terms while protecting company margins.
• Monitor market trends, competitor activities, customer requirements, and raw-material developments.

Technical Sales & Customer Support

• Understand customer applications and recommend appropriate oils, fats, bakery ingredients, and technical solutions.
• Conduct customer visits, product presentations, trials, demonstrations, and technical discussions.
• Work with R&D/Application teams to conduct product trials and troubleshoot application issues.
• Translate customer requirements into appropriate product and technical specifications.
• Support product development, reformulation, cost optimization, and product improvement initiatives.
• Provide technical guidance on product performance, functionality, quality, and application.
• Investigate and resolve customer technical concerns in coordination with QA, R&D, and Production teams.

Account & Market Management

• Develop account plans for key customers and strategic prospects.
• Maintain an accurate sales pipeline and sales forecast.
• Identify opportunities for new products, applications, and customer segments.
• Monitor competitor products, pricing, positioning, and market activities.
• Develop long-term partnerships with industrial bakeries, biscuit manufacturers, food manufacturers, and other relevant customers.
• Attend trade shows, industry events, customer meetings, and technical seminars as required.

Qualifications

• Bachelor's degree in Food Science, Food Technology, Chemical Engineering, Chemistry, Business, Marketing, or a related field.
• 5–8+ years of experience in technical sales, B2B sales, food ingredients, bakery ingredients, oils & fats, or related food manufacturing industries.
• Experience handling industrial/key accounts is highly preferred.
• Strong understanding of bakery applications, oils and fats, shortening, margarine, emulsifiers, or related food ingredients.
• Proven experience in business development and achieving sales targets.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Ability to communicate technical information effectively to both technical and commercial stakeholders.
• Willingness to travel for customer visits and business development activities.