Sales Lead

• Lead and manage the sales team, setting revenue targets, activity KPIs, pipeline expectations, accountability, and regular performance coaching.
• Own U.S. B2B sales growth by developing new business opportunities across the hospitality market and driving the team toward consistent conversions.
• Build a strong sales pipeline through cold calling, email outreach, LinkedIn prospecting, referrals, and strategic account targeting.
• Target hotel owners, procurement heads, and project stakeholders and establish relationships with key decision-makers across hotel projects and operating properties.
• Pitch ApneWala's end-to-end hotel supply solutions across FF&E, OS&E, furniture, fixtures, flooring, soft goods, and related hospitality requirements.
• Drive consultative selling and deal conversion by understanding client requirements, budgets, timelines, and project needs and proposing suitable solutions.
• Lead negotiations, pricing discussions, and deal closures for high-value, project-based, and bulk orders while protecting commercial objectives.
• Manage and grow key client relationships to strengthen client satisfaction, repeat business, cross-selling, and long-term account value.
• Maintain CRM discipline and sales forecasting while coordinating with Design, Procurement, Logistics, and Operations for smooth execution and timely delivery.

What We're Looking For:

• Proven experience in leading and managing a sales team, with ownership of targets, pipeline reviews, coaching, and performance improvement.
• Strong track record in U.S. B2B sales and business development, preferably within hospitality, furniture, FF&E, OS&E, construction, or project-based sales.
• Demonstrated ability to achieve revenue targets and close high-value deals through structured prospecting, qualification, negotiation, and follow-up.
• Strong understanding of U.S. buyer behavior, hotel decision-makers, project stakeholders, and consultative solution selling.
• Excellent negotiation, closing, and client relationship management skills.
• Experience with CRM tools such as Zoho or Salesforce, including pipeline management, sales forecasting, reporting, and CRM hygiene.
• Excellent written and verbal communication skills with the ability to confidently engage U.S.-based clients and stakeholders.
• Ability to work in a night shift aligned with the U.S. time zone.

Required Skills & Tools:

• 10–15 years of experience in B2B sales, business development, key account management, or hospitality/project sales.
• Proven sales leadership experience including team mentoring, target setting, pipeline governance, forecasting, and performance management.
• Strong expertise in lead generation, cold calling, email outreach, LinkedIn prospecting, and sales conversion.
• Hands-on experience with CRM and sales reporting tools such as Zoho CRM, Salesforce, MS Excel, and PowerPoint.
• Experience in hospitality sales, hotel procurement, FF&E / OS&E, project-based sales, or bulk orders will be a strong advantage.