The Sales Contact Supervisor leads a team responsible for outbound outreach and consultation bookings across MFGC's three brands. The team handles fresh leads, non-purchasers, and dormant clients through Viber, Facebook Messenger, SMS, and calls. The role focuses on driving bookings, improving show-up rates, and increasing re-engagement conversions.
Key Responsibilities
Outbound & Lead Management
- Oversee daily outbound activities across messaging platforms and calls
- Ensure the right messaging, timing, and channel are used per audience type
- Monitor contact rates, bookings, and show-up performance
- Ensure all lead details and interactions are properly logged in the CRM
Re-engagement & Conversion
- Manage outreach strategies for fresh leads, non-purchasers, and dormant clients
- Ensure agents tailor conversations based on client history and objections
- Develop and maintain audience-specific scripts and workflows
Team Leadership & Coaching
- Supervise daily team operations and assign lead lists based on priorities
- Conduct regular coaching sessions, daily huddles, and quality audits
- Train and onboard new agents across booking and re-engagement functions
Reporting & CRM Management
- Track and report key metrics including contact rates, bookings, show-up rates, and re-engagement conversions
- Maintain CRM accuracy and operational discipline across the team
Qualifications
- Bachelor's degree in any field
- 3–5 years of leadership experience in a customer-facing, conversion-driven environment
- Proven experience managing teams with measurable sales, booking, or acquisition targets
- Experience in outbound customer engagement through calls, messaging, or digital channels
- Strong coaching, performance management, and analytical skills
- Organized and process-oriented with experience creating scripts or workflows
- Experience in service-based or appointment-driven environments
- Familiarity with CRM tools, Viber, Messenger, and SMS workflows
- Experience handling re-engagement or win-back campaigns
- Exposure to multi-brand or multi-product operations
Join Marie France Group of Companies and help drive meaningful customer engagement and business growth across multiple leading brands.
